TOC: Bus Horizons
Introduction
Business Horizons, 50(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
May/June, 2007
EDITOR’S PERSPECTIVE
Gambit declined
–Catherine M. Dalton []
EXECUTIVE DIGESTS
The myth of the dragon: Operations management in today’s China
–Barbara B. Flynn, Xiande Zhao and Aleda Roth [] []
Selling and sales management
–Leslie M. Fine [] []
EXECUTIVE FOCUS
The science of customers: An interview with Youngsuk Chi, Vice Chairperson and Global Managing Director of Academic and Customer Relations, Elsevier
–Catherine M. Dalton [] []
Building a strong services brand: Lessons from Mayo Clinic
–Leonard L. Berry and Kent D. Seltman [] []
Paid search: The innovation that changed the Web
–Des Laffey [] []
Supplier diversity and supply chain management: A strategic approach
–Henry Adobor and Ronald McMullen [] []
The replacement decision: Getting it right
–Herbert E. Kierulff [] []
The judicious use and management of humor in the workplace
–Jim Lyttle [] []
Corporate social responsibility: Doing well by doing good
–Oliver Falck and Stephan Heblich [] []