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Emerald launches two new marketing titles

Emerald is delighted to announce the launch of the following new titles:

• Direct Marketing: An International Journal
• International Journal of Pharmaceutical and Healthcare Marketing

Direct Marketing: An International Journal is specifically produced for academics, business practitioners, and others engaged in direct and multi-channel marketing activities. Edited by Dr Bruce Keillor, University of Akron, Direct Marketing: An International Journal combines basic academic research with practitioner-focused "best practices" application-based content

International Journal of Pharmaceutical and Healthcare Marketing is dedicated to advancing theoretical and empirical understanding of marketing pharmaceutical products and healthcare services. Edited by Professor Avinandan Mukherjee, Montclair State University, International Journal of Pharmaceutical and Healthcare Marketing highlights cutting edge research and fresh practical ideas and initiatives in the pharmaceutical and healthcare industries

To celebrate the journal launches we would like to give you FREE online access to these inaugural issues. Please email journals@emeraldinsight.com with the text "free trial to DMIJ first issue" or "free trial to IJPHM first issue" in the subject line. We will then email you back the login details. Be quick as this offers ends on 07 June 2007!

Emerald’s portfolio of marketing titles continues to publish quality content from some of the world’s leading figures in the field of marketing. The portfolio is highly respected in both the academic and corporate communities and usage is increasing globally. These journals will publish 97 issues and around 590 articles in 2007, and accumulated over 2,800,000 article downloads in 2006.

ÂÜÀòÉç¹ÙÍøt Direct Marketing: An International Journal

ÂÜÀòÉç¹ÙÍøt the International Journal of Pharmaceutical and Healthcare Marketing

ÂÜÀòÉç¹ÙÍøt Emerald ELMAR Footer HR Only

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