TOC: Mar Theory
Introduction
Marketing Theory, 7(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
April, 2007
The relevance of judgment and decision making research for marketing: Introduction to the special issue
–Nicola J. Bown [] []
Escaping the tyranny of choice: when fewer attributes make choice easier
–Barbara Fasolo, Gary H. McClelland, and Peter M. Todd [] []
Preference reversals resulting from a market value heuristic
–Jason Boothe, Janet A. Schwartz, and Gretchen B. Chapman [] []
Context effects and models of preferential choice: implications for consumer behavior
–Jerome R. Busemeyer, Rachel Barkan, Shailendra Mehta, and Alok Chaturvedi [] []
Time and the marketplace
–Daniel Read [] []
Implications of behavioral decision theory for health marketing
–Sandra C. Jones [] []
Purchase decision-making within professional consumer services: Organizational or consumer buying behaviour?
–Elina Jaakkola [] []