TOC: Mar Intel & Plan
Introduction
Marketing Intelligence & Planning, 25(2)
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: : journals |
Relevant ARCategory: |
The diaspora has already begun
–Gerard Hastings [] []
Government “demarketing” as viewed by its target audience
–A.P. Wall [] []
Customer community and co-creation: a case study
–Jennifer Rowley, Beata Kupiec-Teahan, Edward Leeming [] []
The impact of Porter’s strategy types on the role of market research and customer relationship management
–Michael J. Valos, David H.B. Bednall, Bill Callaghan [] []
The “ICON” archetype: Its influence on customer orientation and innovation in South African firms
–Leyland Pitt, Esmail Salehi-Sangari, Jean-Paul Berthon, Deon Nel [] []
Strategic marketing plans and collaborative networks
–Marcos Fava Neves [] []