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Relevant ARCategory:

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February, 2007

Critical Issues in Brand Management
–de Chernatony, Leslie; Abimbola, Temi; Cottam, Susan [] []

Identifying the Dimensions of the Product-Brand and Consumer Relationship
–Veloutsou, Cleopatra [] []

Being ‘Affective’ in Branding?
–Zambardino, Adrian; Goodfellow, John [] []

How Brand Portfolios Have Changed: A Study of Grocery Suppliers Brands from 1994 to 2004
–Laforet, Sylvie; Saunders, John [] []

Involving Stakeholders in Developing Corporate Brands: the Communication Dimension
–Gregory, Anne [] []

The Corporate Brand: Dealing with Multiple Stakeholders
–Roper, Stuart; Davies, Gary [] []

Exploring Managers’ Views ÂÜÀòÉç¹ÙÍøt Brand Saboteurs
–Wallace, Elaine; de Chernatony, National Leslie [] []

No Logo? No Way. Branding in the Non-Profit Sector.
–Stride, Helen; Lee, Stephen [] []

Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
–Lynch, Joanne; de Chernatony, Leslie [] []

Research Issues in Building Brand Equity and Global Brands in the PC Market
–Wright, Len Tiu; Millman, Cindy; Martin, Lynn M. [] []

Consumer Brand Equity in a Cross-cultural Replication: An Evaluation of a Scale
–Kocak, Akin; Abimbola, Temi; Ozer, Alper [] []

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