TOC: J Mar
Introduction
Journal of Marketing, 71(2)
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: : journals |
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April, 2007
A Theory of Intraperson Games
–Min Ding [] []
The Influence of Corporate Messages on the Product Portfolio
–Gabriel J Biehal, Daniel A Sheinin [] []
Uphill or Downhill? Locating the Firm on a Profit Function
–Murali K Mantrala, Prasad A Naik, Shrihari Sridhar, Esther Thorson [] []
Using Childhood Memories to Gain Insight into Brand Meaning
–Kathryn A Braun-LaTour, Michael S LaTour, George M Zinkhan [] []
Monitoring the Dynamics of Brand Equity Using Store-Level Data
–S Sriram, Subramanian Balachander, Manohar U Kalwani [] []
Marketing Performance Measurement Ability and Firm Performance
–Don O’Sullivan, Andrew V Abela [] []
Size and Share of Customer Wallet
–Rex Yuxing Du, Wagner A Kamakura, Carl F Mela [] []
Multichannel Shopping: Causes and Consequences
–Rajkumar Venkatesan, V Kumar, Nalini Ravishanker [] []
Neglected Outcomes of Customer Satisfaction
–Xueming Luo, Christian Homburg [] []
Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets
–Ashutosh Dixit, Pradeep K Chintagunta [] []
Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers
–Remco Prins, Peter C Verhoef [] []
Profiting from Partial Allowance of Ticket Resale
–Xianjun Geng, Ruhai Wu, Andrew B Whinston [] []
The Entry Strategy of Retail Firms into Transition Economies
–Katrijn Gielens, Marnik G Dekimpe [] []