TOC: Intl Mar Rev
Introduction
International Marketing Review, 24(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Cross-cultural differences in survey response patterns
–Sara Dolnicar, Bettina Grün [] []
Market orientation, international business relationships and perceived export performance
–Olimpia C. Racela, Chawit Chaikittisilpa, Amonrat Thoumrungroje [] []
Are Hofstede’s and Schwartz’s value frameworks congruent?
–Siew Imm Ng, Julie Anne Lee, Geoffrey N. Soutar [] []
Relating Hofstede’s masculinity dimension to gender role portrayals in advertising: A cross-cultural comparison of web advertisements
–Daechun An, Sanghoon Kim [] []
Market selection for international expansion: Assessing opportunities in emerging markets
–Sema Sakarya, Molly Eckman, Karen H. Hyllegard [] []