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TOC: Intl J Internet Mar Adv

Introduction

International Journal of Internet Marketing and Advertising, 3(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


2006

Risk-reducing signals for new online retailers: a study of single and multiple signalling effects
HsiuJu Rebecca Yen [] []

Approach and avoidance motivations in online auctions
Eugene Sivadas, John Kim, Terence L. Holmes, Frank R. Kardes [] []

Internet users’ attitude and behavioural intention on ebranding
Kelvin Lee, Kenneth E. Miller [] []

Traffic-based industry map of e-commerce
Yung-Chen Hung, Yi-Cheng Liu [] []