TOC: J Prod Innovation Man
Introduction
Journal of Product Innovation Management, 24(2)
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March, 2007
Factors Influencing the Adoption of Mass Customization: The Impact of Base Category Consumption Frequency and Need Satisfaction
–Andreas M. Kaplan, Detlef Schoder, Michael Haenlein [] []
The Relative Importance of Interfirm Relationships and Knowledge Transfer for New Product Development Success
–Mette Praest Knudsen [] []
Creating Growth in New Markets: A Simultaneous Model of Firm Entry and Price
–Barry L. Bayus, Wooseong Kang, Rajshree Agarwal [] []
How Teamwork Matters More as Team Member Dispersion Increases
–Martin Hoegl, Holger Ernst, Luigi Proserpio [] []
Systematic Design Methods and the Creative Performance of New Product Teams: Do They Contradict or Complement Each Other?
–Roger Th. A. J. Leenders, Jo M. L. van Engelen, Jan Kratzer [] []
PERSPECTIVE: Empirical Generalization and the Role of Culture in New Product Development
–John E. Ettlie [] []
Book Reviews
Kellogg on Branding: By the Marketing Faculty of the Kellogg School of Management by Alice M. Tybout and Tim Calkins (eds.)
–George Castellion [] []
The Change Function: Why Some Technologies Take Off while Others Crash and Burn by Pip Coburn
–Laurence P. Feldman [] []
Product Innovation: Leading Change through Integrated Product Development by David L. Rainey
–John C. Crawford [] []
Quality Management System Handbook for Product Development Companies by Vivek Nanda
–George Kingston [] []