TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 16(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
The Supermalt identity: how Brixton-based Afro-Caribbean consumers construct a Danish malt beer brand as one of their own
–Tino Bech-Larsen, Lars Esbjerg, Klaus G. Grunert, Hans Jørn Juhl, Karen Brunsø [] []
Why buy second-best? The behavioral dynamics of market leadership
–Woonbong Na, Youngseok Son, Roger Marshall [] []
Television viewers’ motivations to follow the 2005 Ashes Test series: implications for the rebranding of English cricket
–Roger Bennett, Rehnuma Ali-Choudhury, Wendy Mousley [] []
Does image of country-of-origin matter to brand equity?
–Norjaya Mohd Yasin, Mohd Nasser Noor, Osman Mohamad [] []
The influence of price fairness on customer satisfaction: an empirical test in the context of automobile purchases
–Andreas Herrmann, Lan Xia, Kent B. Monroe, Frank Huber [] []
Advertised versus unexpected next purchase coupons: consumer satisfaction, perceptions of value, and fairness
–Patrali Chatterjee [] []