TOC: J Macromarketing
Introduction
Journal of Macromarketing, 27(1)
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March, 2007
From the Editor
–Clifford J. Shultz, II []
In this Special Issue on Marketing History
–Terrence H. Witkowski []
Sidney Levy: Challenging the Philosophical Assumptions of Marketing
–Garth E. Harris [] []
The Myth of the Marketing Revolution
–D. G. Brian Jones and Alan J. Richardson [] []
"Aunt Jemima is Alive and Cookin’?" An Advertiser’s Dilemma of Competing
–Collective Memories [] [] Judy Foster Davis
Pansies to Parents: Gay Male Images in American Print Advertising
–Blaine J. Branchik [] []
Did Boulton Sell Silver Plate to the Middle Class? A Quantitative Study of Luxury Marketing in Late Eighteenth-Century Britain
–Kenneth Quickenden and Arthur J. Kover [] []
Marketing Practices Used by the Emerging American Public Library System
–from Inception to 1930 [] [] Brad Kleindl
Nestle: A Brief History of the Marketing Strategies of the First
–Multinational Company in the Ottoman Empire [] [] Yavuz Kose
The Consumption Experience–Something New, Something Old, Something
–Borrowed, Something Sold: Part 2 [] [] Morris B. Holbrook