TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 24(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
March, 2007
On what should firms focus in transitional economies? A study of the contingent value of strategic orientations in China
–Gerald Yong Gao, Kevin Zheng Zhou and Chi Kin (Bennett) Yim [] []
Determinants of the variety of routes to market
–Rupinder P. Jindal, Werner Reinartz, Manfred Krafft and Wayne D. Hoyer [] []
Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members
–Jorna Leenheer, Harald J. van Heerde, Tammo H.A. Bijmolt and Ale Smidts [] []
Intra-brand differences in payment periods in marketing channels
–Víctor Iglesias, Rodolfo Vázquez and Ignacio Rodríguez-del-Bosque [] []
Using model-based expectations to predict voluntary turnover
–Eileen Bridges, Holly H. Johnston and Jeffrey K. Sager [] []
Anticipated identification costs: Improving assortment evaluation by diagnostic attributes
–Erica van Herpen and Rik Pieters [] []