The Marketing Engineering Solution
Introduction
Webinar on a textbook and software, 18 Apr, 11:00 am EDT (-0400)
: : : Posting
Webinar 18 April 11am EDT: The Marketing Engineering Solution
Marketing students and the Marketing curriculum require a healthy balance between conceptual marketing and marketing analytics, a difficult balance to achieve.
On 18 April at 11am EDT, Gary Lilien and Arvind Rangaswamy from Penn State will present "The Marketing Engineering Solution," showing a new way to achieve that balance. Click on the link below to register….or read on for a bit more information.
The Marketing Education Challenge
Marketing curricula are skewed toward conceptual marketing because:
- Many/most instructors are uncomfortable with marketing analytics
- Many/most students have some form of numerical/analytic anxiety
- Materials to ease instructor comfort and calm student anxiety have not been available.
The Marketing Engineering Solution
We are pleased to announce the launch of two companion products: the textbook Principles of Marketing Engineering and the software Marketing Engineering for Excel (ME>XL).
Principles provides the concepts of marketing analytics (blended with conceptual marketing) in a way that is accessible to all marketing instructors and to more advanced marketing undergrads and MBAs.
Marketing Engineering for Excel (ME>XL) provides the most widely used and impactful marketing analytics software, packaged in an easy-to use Excel format. That format makes both the purpose of the software and its operation transparent to first time users as well as to those with more experience.
These products have evolved through years of research and development, and have been used successfully in over 100 business schools internationally.
An Opportunity to learn more
To introduce Principles and Marketing Engineering for Excel (ME>XL) and show how they can address the Challenge, we invite you to participate in an exclusive Webinar on April 18 at 11:00 a.m. EDT. During this webinar, we will:
- Demonstrate the need for Marketing Engineering as a critical component in contemporary marketing education
- Outline the structure and the coverage of Principles of Marketing Engineering
- Briefly demonstrate the Marketing Engineering software
- Outline where this new material can make a real pedagogic difference in courses such as : Marketing Strategy, Marketing Communications, Product Policy, New Product Management, Marketing Research and others.
- Answer questions about possible testing and adoption.
To register, click on the link below to complete a brief registration form.
If you can’t attend the webinar (or even if you can) please pass this on to an appropriate colleague. If you would like to learn more, please send an email to sales@MarketingEngineering.com or call us at +1 814-234-2446 to receive an overview of these offerings.
I hope to connect with you on the 18th!
Gary L. Lilien
(co) Author and Developer of Marketing Engineering
Distinguished Research Professor of Management Science
Penn State