TOC: J Services Mar
Introduction
Journal of Services Marketing, 21(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
Establishing a service channel: a transaction cost analysis of a channel contract between a cruise line and a tour operator
–Irene C.L. Ng [] []
Turf wars or a misunderstanding of roles: an examination of the relationship between marketers and lawyers within the corporation
–Paul Sergius Koku [] []
A service effort allocation model for assessing customer lifetime value in service marketing
–Ben Shaw-Ching Liu, Nicholas C. Petruzzi, D. Sudharshan [] []
The conceptual domain of service loyalty: how many dimensions?
–Tim Jones, Shirley F. Taylor [] []
Banking patronage motives of the urban informal poor
–Stephen Graham Saunders, Mike Bendixen, Russell Abratt [] []
An exploration of relational customers’ response to service failure
–Natalie Hedrick, Michael Beverland, Stella Minahan [] []