TOC: Rev Mar Res
Introduction
Review of Marketing Research, 3
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
Review of Marketing Research: A Look Ahead
–Naresh K. Malhotra
Managing Customer Relationships
–Ruth N. Bolton and Crina O. Tarasi
A Critical Review of Marketing Research on Diffusion of New Products
–Deepa Chandrasekaran and Gerard J. Tellis
On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and Its Significance for Consumer Psychology
–Giana M. Eckhardt and Michael J. Houston
Consumer Responses to Price and Its Contextual Information Cues: A Synthesis of Past Research, a Conceptual Framework, and Avenues for Further Research
–Dhruv Grewal and Larry D. Compeau
Store Brands: From Back to the Future
–Serdar Sayman and Jagmohan S. Raju
Language, Thought, and Consumer Research
–Dwight R. Merunka and Robert A. Peterson
You Ought to Be in Pictures: Envisioning Marketing Research
–Russell W. Belk