TOC: Corporate Reputation Rev
Introduction
Corporate Reputation Review, 9(4)
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Relevant ARCategory: |
December, 2006
Diminishing Returns From Reputation: Do Followers Have a Competitive Advantage?
–Tomasz Obloj and Krzysztof Obloj [] []
Substantive and Evaluative Media Reputations Among and Within Cognitive Strategic Groups
–Tyler Wry, David L Deephouse and Gerry McNamara [] []
Diagnosing the Relationship Between Corporate Reputation and Retail Patronage
–Wei-Ming Ou and Russell Abratt [] []
An Integrative Approach to University Visual Identity and Reputation
–Sue Westcott Alessandri, Sung-Un Yang and Dennis F Kinsey [] []
A New CI and Rebranding Experience using the SK Brand Management System
–Noh Jong Rhee and Eun Kyoung Han [] []
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