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TOC: Corporate Reputation Rev

Introduction

Corporate Reputation Review, 9(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


December, 2006

Diminishing Returns From Reputation: Do Followers Have a Competitive Advantage?
Tomasz Obloj and Krzysztof Obloj [] []

Substantive and Evaluative Media Reputations Among and Within Cognitive Strategic Groups
Tyler Wry, David L Deephouse and Gerry McNamara [] []

Diagnosing the Relationship Between Corporate Reputation and Retail Patronage
Wei-Ming Ou and Russell Abratt [] []

An Integrative Approach to University Visual Identity and Reputation
Sue Westcott Alessandri, Sung-Un Yang and Dennis F Kinsey [] []

A New CI and Rebranding Experience using the SK Brand Management System
Noh Jong Rhee and Eun Kyoung Han [] []