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Call for Papers

2008 ÂÜÀòÉç¹ÙÍø Winter Marketing Educators Conference
Co-Chairs: Tom J. Brown and Zeynep Gurhan-Canli

"Marketing the Organization and Its Products and Services"

Hilton – Austin, Texas
February 15 – 18, 2008

SUBMISSION DEADLINE: JULY 2, 2007

Recently, there has been an explosion of research activity in marketing and other disciplines related to what individuals know about organizations and how they respond to this information. By studying topics such as corporate branding, consumer boycotting, consumer-company identification, corporate communication, cause-related marketing, corporate social responsibility, corporate brand personality, reputation/image, and corporate associations, researchers have brought more of the focus of scholarly attention in marketing to the organization or corporation in addition to the traditional focus on product- or service-level marketing. Seeing this is the case, the 2008 ÂÜÀòÉç¹ÙÍø Winter Educators Conference is appropriately entitled "Marketing the Organization and its Products and Services."

IMPORTANT CHANGES

New procedures for submitting to the conference are expected to be announced soon.  At that time, new instructions will be posted on the Winter Conference website . Please be sure to check this website before submitting your proposal.

GENERAL INFORMATION

The Winter Educators’ Conference is an important forum for current research and intellectual exchange.  Manuscripts and special session proposals are invited that present evidence of empirical regularities, explore new theoretical perspectives, suggest practical implications of existing theory, apply new tools to marketing management, provide insights for research drawn from marketing practice and consumer behavior, highlight advances in marketing practice, and/or insightfully synthesize one or more important bodies of literature relevant to marketing. 

Although the conference is open to special sessions and paper proposals on all marketing-related topics, a goal for the 2008 Winter Educators’ Conference is to seek conceptual or empirical work that incorporates organizational-level issues related to the conference theme of "Marketing the Organization and its Products and Services."  We plan to place special emphasis on special sessions and strongly encourage potential participants to organize and propose such sessions with research colleagues working in similar research domains. Special sessions might take the form of (a) traditional research presentations (3-4) with a discussant; or (b) interactive panel discussions with 4-6 panelists and a moderator. Other types of creative special sessions are also possible. Another goal of the conference is to serve as a professional development opportunity for Marketing scholars that is consistent with the conference theme. This will be accomplished by creating a forum for developing research partnerships and interacting with other attendees from both academic and practitioner realms.

Thus, we encourage authors to present their best work at the conference, whether applied, theoretical, or methodological in orientation.  In order to encourage authors to submit and present their best work at the conference, the option of publishing only an abstract in the conference proceedings is offered.  At the time of submission, please specify your preference for publication in abstract or full-manuscript form, if your paper is accepted.  This choice does not affect the review process.

The conference is organized around nine tracks, each with a Chair or Co-Chairs.  This includes one track dedicated to the needs of the Special Interest Groups (SIGs) of the ÂÜÀòÉç¹ÙÍø Academic Division (see Track 9 below for details).  You may direct submission of a competitive paper or special session proposal to any one of these different tracks, or a SIG-related special session proposal to the SIG Track Chairs. [Very important note: Anyone desiring to participate in the SIG programming at the conference should contact the relevant SIG leader or the SIG track chairs that will provide referrals.  A current/complete listing of SIGs and contact information is available at ].

Please note that all submissions must be in electronic form and be directed to a specific track.  The following pages provide detailed submission instructions for competitive papers and special sessions and identify the tracks to which you may make submission and the Track Chairs/Co-Chairs.  The deadline for receipt of papers and proposals by Track Chairs/Co-Chairs is midnight PST July 2, 2007.  For additional information about a specific track, please contact the track chair/co-chair.

Awards at the Conference – Awards will be presented at the Conference for the Outstanding Paper in each track, plus the most prestigious award at the Conference – the Best Paper in Conference Award.  A panel will select the award-winning papers based on nominations from the Track Chairs.

A Special Invitation to Doctoral Students – Doctoral students are encouraged to consider volunteering as a manuscript reviewers, session chairs, and/or discussant.

To Serve as a Discussant, Reviewer, and/or Session Chair – If you desire to serve as a discussant, a manuscript reviewer, and/or a session chair, please contact the appropriate Track Chair/Co-Chairs and indicate your area or areas of expertise.

Academic Division Policy on SIG “Pre-Conference/Extra Curricular” Events

All SIG program events (e.g., competitive paper sessions, special sessions, panels, etc.) must take place within the regular conference program (i.e., during regular session days/times allocated to SIGs). These events may not be programmed on Friday. All such events must be processed through the regular SIG Track Chairs and review procedure. Therefore, there is no need to contact ÂÜÀòÉç¹ÙÍø Headquarters or the Program Chairs directly to schedule these events.

CONFERENCE SUBMISSION INSTRUCTIONS

Presented below are the submission instructions for competitive paper sessions and special sessions.  The new online system will permit authors to track progress on their papers.  Other questions about a particular track should be directed to the Track Chair.  Direct any general questions about the conference program to one of the Conference Co-Chairs:

Tom J. Brown, Ph.D.
Oklahoma State University
Spears School of Business
405.744.5113
tomb@okstate.edu
 
Zeynep Gurhan-Canli, Ph.D.
Koç University
Rumeil Feneri Yolu
90 212-338 1784
zcanli@ku.edu.tr

Tom Brown is Ardmore Professor of Business Administration at the Spears School of Business, Oklahoma State University. His research focuses on (a) corporate identity/ corporate associations, and (b) the customer orientation of service workers. He has published in numerous scholarly journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, and others. He is co-founder of the Corporate Identity / Associations Research Group.

Zeynep Gurhan-Canli is Associate Professor of Marketing at Koç University, Istanbul, Turkey. Her research focuses on consumer information processing in relation to brand, country, and corporate image. She has published in Journal of Marketing Research, Journal of Consumer Research, and Journal of Consumer Psychology among others. She is on the editorial review boards of the Journal of Consumer Research and International Journal of Research in Marketing and an associate editor for the Journal of Consumer Psychology.

Competitive Paper Tracks

Original papers of high quality research are sought for presentation at the conference. 

In submitting manuscripts, the authors affirm that, if accepted,

• At least one author will register for the Conference, and 
• At least one author will appear at the Conference to present their work
• For papers to be published in the Proceedings, the manuscripts must not currently be under review, accepted for publication, or published elsewhere. Papers submitted for publication as abstracts must not be published at the time of the conference.
• They will publish their work in its entirety or in extended abstract form in the Proceedings which will be available at the Conference. This choice does not influence the review process. 
• They will return the paper or extended abstract in the required final format for publication in the Proceedings by the due date provided by ÂÜÀòÉç¹ÙÍø.

Papers submitted for competitive sessions will be evaluated using a double-blind procedure.  Selection criteria include the general quality of the paper, the clarity of presentation within the paper, and the contribution of the paper to the understanding of marketing phenomena.

Procedures for Submitting Competitive Papers

1. General guidelines for use in preparing your submission are outlined below.
2. Please submit papers in electronic form to an appropriate Track. Prepare electronic documents in Microsoft Word, Rich Text Format, or PDF.  The electronic submission must be received by midnight PST July 2, 2007.  Please plan your timetable for preparation and submission accordingly. 
3. At the time of submission, the author(s) shall indicate the intention to publish the paper, if accepted, either in its entirety or in extended abstract form. Papers submitted for publication in the Proceedings as complete papers must not currently be under review, accepted for publication, or published elsewhere. Complete contact information for all authors including name, address, phone number, fax number, and e-mail address must also be provided.
4. Confirmation that your paper was received will be delivered via e-mail.
5. Submitted papers – including references, exhibits, and appendices – must not exceed 20 double-spaced, word-processed pages prepared in 12-point font.  Details regarding word processing of the final version for publication in the Proceedings will be provided later to authors whose papers have been accepted.
6. Authors should avoid revealing their identities in the body or reference section of the paper.  All identifying information associated with the digital version of the manuscript will be deleted prior to review to preserve anonymity.
7. On the front page, place the title of the paper, (but not the author name(s)), followed by a single-spaced abstract not exceeding 100 words.  The remainder of the paper should be double-spaced and conform to the manuscript guidelines of the ÂÜÀòÉç¹ÙÍø journals (e.g., ).

Special Session Proposals (Not Associated with a SIG)

The objective of Special Sessions is to acquaint marketing educators and researchers with new perspectives, theories, and provocative ideas.  Proposals for Special Sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify individuals (with their qualifications) who will participate.  Specificity in your Special Session proposal is important.  Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.

In submitting Special Session proposals, the organizer and listed participants affirm that, if accepted, all will register and appear at the Conference to present.

ÂÜÀòÉç¹ÙÍø Proceedings and Publishing Policy

Authors wishing to submit material in extended abstract rather than full paper form will be asked to provide a full summary of 2-3 pages in length (double-spaced). The standard abstract of 50-100 words will not be accepted for publication in the proceedings. If a standard abstract is received, ÂÜÀòÉç¹ÙÍø will make every attempt to contact the authors to provide the article in summary form.

Summaries of special sessions and working papers, including SIG special sessions, will not be published in the proceedings.

Procedures for Submitting Special Session Proposals

All (non-SIG) special sessions proposals should conform to the submission guidelines and be submitted to an appropriate track. All proposals should be submitted electronically on or before the midnight PST July 2, 2007 deadline.

1. The primary organizer of the session must submit an electronic proposal in Microsoft Word, Rich Text Format, or PDF form. 
2. Receipt of your proposal will be acknowledged via e-mail.
3. At the time of submission, the organizer shall provide complete contact information for all special session organizers and participants including name, address, phone number, fax number, and e-mail address.  Specify the primary contact person for the session
4. Special Session proposals must not exceed 5 double-spaced, word-processed pages prepared in 12-point font.

Tracks for Competitive Papers and SIG-related Special Session Proposals

Track Co-Chairs welcome competitive manuscripts for these broadly defined tracks.  SIG Track Co-Chairs evaluate special sessions and papers submitted to the SIG portion of the Conference Program.

1.  Consumer Psychology and Behavior

This track focuses on the nexus of the consumer, the company and the product. In keeping with the theme of the conference, we invite research on consumer behavior as it pertains to not only products and services but also the organizations that that provide these. Specific topics include, but are not limited to, assortment effects, attitudes, atmospherics, consumer boycotts, consumer reactions to corporate social responsibility, organizational identification, judgment and decision making, demographics, emotions, framing, gender differences, hedonic consumption, information processing, linguistics, materialism, memory, automatic and non-conscious processing, personality, pricing, satisfaction, skepticism, time perceptions, or issues dealing with other cultural, psychological, situational, or social influences on consumer behavior. We welcome special sessions and papers that are theoretical or empirical in nature and are open to diverse methodological approaches. 

Sankar Sen, Ph.D.
Baruch College, City University of New York
Dept. of Marketing & International Business
646.312.3302
sankar_sen@baruch.cuny.edu

Thomas Kramer, Ph.D.
Baruch College, City University of New York
Dept. of Marketing & International Business
646.312.3296
Thomas_Kramer@baruch.cuny.edu

Sankar Sen is Professor of Marketing at the Zicklin School of Business, Baruch College/City University of New York. His research focuses on consumer decision making, particularly in the domain of corporate social responsibility, and has appeared in the California Management Review, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Economic Theory, and others.

Thomas Kramer is Assistant Professor of Marketing and International Business, Zicklin School of Business, Baruch College, City University of New York. His research investigates consumer decision-making and cross-cultural consumer behavior and has been published in numerous scholarly journals, including Journal of Marketing Research, Marketing Science, and Organizational Behavior and Human Decision Processes.

2. Branding and Marketing Communications

Branding the company and its products and services is a key strategic activity. Multi-business companies are faced with the choice to either use the corporate brand to label their products or services, or to use individual "stand-alone" brand names. In addition, they have to find a way to communicate the essence of the corporate brand and/or the individual product/service brands. For this track we seek innovative conceptual or empirical work on branding and marketing communication.

Although we especially seek special sessions and papers relevant to corporate branding and communication, we are open to a wide variety of topics in the branding and marketing communication domain. Topics might include – but are not limited to – corporate identity, consumer-company identification, corporate brand personality, the role of construed image in employee and/or consumer identification, internal branding, corporate reputation, corporate associations, multiple stakeholder perspectives on corporate branding, brand orchestration and hierarchies, branding strategies, brand extensions, third-party influences on corporate reputation, corporate communication, traditional and non-traditional approaches to advertising and promotion, integrated marketing communication, and the role of public relations and sponsorship.

Tom J. Brown, Ph.D.
Oklahoma State University
Spears School of Business
405.744.5113
tomb@okstate.edu

Cees B. M. van Riel, Ph.D.
Corp. Communication Centre
RSM-Erasmus University
+31 10 4081914
criel@rsm.nl

Guido Berens, Ph.D.
Corp. Communication Centre
RSM-Erasmus University
+31 10 4082260
gberens@rsm.nl
 
Tom Brown is Ardmore Professor of Business Administration at the Spears School of Business, Oklahoma State University. His research focuses on (a) corporate identity/ corporate associations, and (b) the customer orientation of service workers and has appeared in journals such as Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research.

Cees B. M. van Riel is Professor of Corporate Communication at the Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands. His research, which focuses on organizational identity, reputation management, as well as corporate branding, has appeared in the Academy of Management Journal, Journal of Management Studies, and Journal of Marketing, among others.

Guido Berens is Assistant Professor of Corporate Communication at Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands. His research, which focuses on corporate branding, corporate social responsibility, and reputation management, has been published in the Journal of Marketing, Long Range Planning and the Corporate Reputation Review, among others.

3.  Sales and Relationship Marketing

Authors are encouraged to submit their ongoing and emerging research in areas relating to relationship marketing and/or sales and salesforce management.  Papers may be based in business-to-business, business-to-consumer, and consumer-to-consumer contexts. Specific relationship marketing topics of interest include trust and relational capital, embeddedness in relational exchanges, customer and relationship equity, return on relationships, relationship development, devolution and dissolution, organizational competencies and orientation for relationship management, and methodological issues in the study of marketing relationships. Sales and salesforce management topics of interest include the sales strategy and organization, selling strategies and processes, brand-building and ROI impacts of personal selling, salesforce metrics, CRM strategies and sales resource allocation models, design and leadership of team and key account selling, optimizing salesforce compensation plans, optimizing salesforce motivation programs, leading the sales function, salesforce recruiting, training, and promotion. Special sessions and papers dealing with cross-cultural, cross-disciplinary, or cross-national contexts in relationship marketing, sales and salesforce management are especially encouraged.

 Jagdip Singh, Ph.D.
Case Western Reserve University
Weatherhead School of Management
216.368.4270
jagdip.singh@case.edu

Ravi Sohi, Ph.D.
University of Nebraska
College of Business Administration
402.472.2316
rsohi1@unl.edu

Jagdip Singh is Professor of Marketing at the Case Western Reserve University in Cleveland, Ohio. His research focuses on understanding the organizational and individual factors that promote effective performance and satisfaction at organizational frontlines and the dynamics of building or depleting of consumer trust and loyalty. Dr. Singh has published in journals such as Journal of Marketing, Journal of Marketing Research, Academy of Management Journal, Management Science, Psychological Assessment, Journal of the Academy of Marketing Science, and the Journal of Retailing.

Ravi Sohi is Professor of Marketing at the University of Nebraska – Lincoln. His research focuses on issues in sales management and interorganizational relationship marketing.  He has published in Journal of Marketing, Journal of the Academy of Marketing Science, Strategic Management Journal and other scholarly journals.

4.  Global Marketing

This track invites papers that address issues relevant to the global aspects of marketing the organization and its products and services. Topics may include, but are not limited to: global marketing strategy; global market segmentation; market assessment and entry decisions; adaptation/ standardization of global marketing programs; export and import marketing issues; comparative marketing systems; technology and global marketing; supply-chain strategies in global operations; global account management; global product innovation management; global branding; global alliances in marketing; global marketing in emerging country markets; cross-cultural consumer behavior; and cross-cultural marketing research issues. Consistent with this year’s theme, special sessions and papers exploring global aspects of corporate branding, consumer boycotting, consumer-company identification, corporate communication, cause-related marketing, corporate social responsibility, corporate brand personality, reputation/image, and corporate associations are highly encouraged.

Aysegül Özsomer, Ph.D.
Koç University
Rumeil Feneri Yolu
90 212-338 1426
ozsomera@ku.edu.tr

Ahmet H. Kirca, Ph.D.
Michigan State University
Dept. of Marketing & Supply Chain Management
517.432.5535  x. 236
kirca@bus.msu.edu
 
Aysegül Özsomer is Associate Professor of Marketing at Koç University. Her research focuses on (a) global marketing strategy with a particular emphasis on standardization-adaptation issues, (b) market orientation, and (c) brand management. She has published in scholarly journals including Journal of Marketing, International Journal of Research in Marketing, and Journal of International Marketing.  

Ahmet H. Kirca is Assistant Professor in the Marketing and Supply Chain Management Department at the Eli Broad College of Business at Michigan State University. He has published articles in various academic journals, including Journal of Marketing and Journal of Services Marketing and is author or co-author in numerous national and international proceedings and invited presentations.

5.  Services Marketing and Management

This track seeks special sessions and papers that examine issues related to customer service and satisfaction, service quality, service employees, and the general role of service in organizations. Research spanning all methods (survey based or secondary), data sources (primary and secondary), levels of analysis (customer, firm) and approaches (qualitative or quantitative) are welcome. We especially welcome case-based papers that illustrate application of service concepts in firms and advance the practitioner’s perspective.

Vikas Mittal, Ph.D.
University of Pittsburgh
Katz Graduate School of Business
412.648.1705
vmittal@katz.pitt.edu

Vikas Mittal is Professor of Marketing at the Katz Graduate School of Management. His research interests includes areas such as customer satisfaction and firm strategy, the financial impact of customer satisfaction improvements, service employees and service strategy, and health-care services and has been published in Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Service Research, and Marketing Science.
6.  Marketing Research, Technology, and Innovation

This track invites all special sessions and papers that focus on innovative methods, products or technologies. In the area of technology and innovation, topics may include (but are not limited to): idea generation, product introduction and evolution, product design, networks and standards, performance impact of innovation, characteristics of innovative consumers and firms, role of entrepreneurial firms in innovation, role of licensing, joint ventures, alliances, and acquisitions in innovation, innovation and entrepreneurship in international and non-profit settings, role of government, society, and competition in innovation and entrepreneurship, role of top management in innovation, cross-functional approaches to product development and management.

In the area of marketing research, topics may include (but are not limited to): methods of analyzing or presenting marketing data, imputation of missing data, measurement methods for marketing, marketing information systems and the use of information within organizations, primary or secondary data collection methods, mathematical models of marketing phenomena, normative marketing decision models, marketing research across cultural and national boundaries, techniques for discovering consumer needs and evaluating markets for new technologies. Both conceptual and empirical works are welcome, as are both qualitative and quantitative research approaches. 

 Rajesh Chandy, Ph.D.   
3-150 Carlson School   
University of Minnesota   
612.626.4775   
rchandy@csom.umn.edu  

Jaideep Prabhu, Ph.D.
Imperial College London
Tanaka Business School
+44-20-75949137
j.prabhu@imperial.ac.uk
 
Rajesh Chandy is Carlson School Professor of Marketing at the Carlson School of Management, University of Minnesota. His research covers innovation, technology management, and marketing strategy and his publications have appeared in Journal of Marketing, Journal of Marketing Research, and Marketing Science among others.

Jaideep Prabhu is Professor of Marketing at the Tanaka Business School, Imperial College London. His research focuses on cross-national issues concerning the antecedents and consequences of innovation and has been published in the Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Journal of Behavioral Decision Making and Industrial Marketing Management among others.

7.  Marketing Management, Strategy, and Channels

This track seeks conceptual, empirical, or review papers that focus on marketing management, strategy, or channels. Topics may include, but are not limited to: marketing performance assessment, market orientation, resources and capabilities, organizational learning, strategic alliances, networks (inter-, intra-, and customer), interfirm competition, co-opetition, market entry and evolution, product strategy, pricing strategy, marketing tactics, and channel management and governance. We especially encourage high quality special session submissions that seek to address novel and interesting topics in this domain.

 
Aric Rindfleisch, Ph.D.
University of Wisconsin-Madison
School of Business
608.262.1942
aric@bus.wisc.edu

Kersi Antia, Ph.D.
University of Wisconsin-Madison
School of Business
608.263.7720
kantia@bus.wisc.edu 
 

Aric Rindfleisch is associate professor of marketing at the University of Wisconsin-Madison. His research, which focuses on understanding interorganizational relationships, consumption values, and new product development, has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Public Policy & Marketing, Marketing Letters, Strategic Management Journal, and Business Horizons.

Kersi Antia is assistant professor of marketing at the University of Wisconsin-Madison. His research focuses on the governance and impact of Web-based technologies on inter-firm relationships (alliances, franchise agreements, distribution channels) and has appeared in the Journal of Marketing, Strategic Management Journal, Sloan Management Review, and other journals.

8.  Marketing and Society

This track invites special sessions and papers that advance knowledge of marketing’s relationship to society. Submissions that address marketing’s broader impacts on societal and consumer welfare as well as the impacts that social issues have on marketing practice are welcomed. Submissions that deal with marketing’s contributions to economic performance are encouraged. Topic areas might include (but are not limited to) consumer protection issues, competition policy and antitrust, comparative law and policy, the role of marketing in economic development, environmental protection, consumer information and education, marketing ethics, information technology issues, consumer privacy, disadvantaged consumers, patriotic/antipatriotic consumption, egalitarian policies, corporate citizenship, social marketing, macro-marketing, as well as government regulatory policies that impact marketing practice and societal/consumer welfare, including the unintended consequences of regulation. Work may address these issues from consumer well-being or corporate profitability perspectives. A variety of theoretical, empirical, and epistemological approaches are encouraged.
 
Joshua L. Wiener, Ph.D.
Oklahoma State University
Spears School of Business
405.744.5192
josh.wiener@okstate.edu

Debra L. Scammon, Ph.D.
University of Utah
David Eccles School of Business
801.581.4754
mktdls@business.utah.edu

Deirdre T. Guion, Ph.D.
St. Joseph’s University
Haub School of Business
 610.660.3129
dguion@sju.edu

Josh Wiener is Carson professor of business and head of the department of marketing at Oklahoma State University. His work has encompassed the public policy, social marketing, and underlying decision making/behavioral dimensions of the marketing and society domain and has appeared in journals such as the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research.

Debra Scammon is the Emma Eccles Jones Professor of Marketing in the David Eccles School of Business at the University of Utah. Her research focuses on public policy and marketing issues, especially those affecting vulnerable consumers. Her papers have appeared in Journal of Public Policy & Marketing, Journal of Consumer Research, Journal of Marketing as well as other marketing, business, and healthcare journals.

Deirdre T. Guion is assistant professor of Marketing at the Haub School of Business, St. Joseph’s University. Her research is focused in the areas of consumer behavior, public policy and marketing, and advertising and has been presented at the annual Marketing and Public Policy Conference, Association for Consumer Research and European Association for Consumer Research Conferences. She is active in the Association for Consumer Research, ÂÜÀòÉç¹ÙÍø’s Special Interest Group on Marketing and Society, and the PhD Project.

9. Special Interest Groups

The objective of SIG-related Special Sessions is to acquaint marketing educators and researchers with new perspectives, theories, and provocative ideas. Proposals for these Special Sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify individuals (with their qualifications) who will participate. Specificity in the proposal is important. Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.

Michael A. Kamins, Ph.D.
University of Southern California
Marshall School of Business
213.740.5057
mkamins@marshall.usc.edu.

Michael A. Kamins is associate professor at the University of Southern California. His current research interests lie in pricing strategy in the context of on-line auctions as well as the impact of rumor and negative information on corporate reputation. His research has appeared in numerous journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and others. 

SIG Business Meetings may be scheduled for hours beyond the regular program session days/times.  To reserve space for a SIG Business Meeting, SIG Leaders should contact ÂÜÀòÉç¹ÙÍø’s Lynn Brown at 312.542.9011, lbrown@ama.org.