TOC: J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 16(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
The Impact of Marketing Actions on Relationship Quality in the Higher Education Sector in Jordan
–Basheer A. M. AL-ALAK [] []
Marketing Colleges to Home-Schooled Students
–Perry Haan, Cam Cruickshank [] []
The Development and Application of a Market Entry Process for Foreign Universities Entering the Chinese Higher Education Market
–Mike Willis [] []
A Comparison of SERVQUAL and I-P Analysis: Measuring and Improving Service Quality in Egyptian Private Universities
–Mohamed M. Mostafa [] []
An Examination of Influences and Factors on the Institutional Selection Processes of Freshmen Student-Athletes at Small Colleges and Universities
–Benjamin D. Goss, Colby B. Jubenville, Jaime Orejan [] []
The Impact of New Major Offerings on Student Retention
–Paul L. Sauer, Joseph B. O’Donnell [] []