TOC: European J Mar
Introduction
European Journal of Marketing, 41(1/2)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
Reply to criticisms of marketing, the consumer society and hedonism
–John O’Shaughnessy, Nicholas Jackson O’Shaughnessy [] []
The importance of innovation in international textile firms
–Natalia Vila, Ines Kuster [] []
An ethical basis for relationship marketing: a virtue ethics perspective
–Patrick E. Murphy, Gene R. Laczniak, Graham Wood [] []
The mix of qualitative and quantitative research in major marketing journals, 1993-2002
–Dallas Hanson, Martin Grimmer [] []
Segmenting cyberspace: a customer typology for the internet
–Stuart J. Barnes, Hans H. Bauer, Marcus M. Neumann, Frank Huber [] []
Towards a contingent, empirically validated, and power cognisant relationship marketing
–Edward Kasabov [] []
The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective
–Diana Seno, Bryan A. Lukas [] []
Analysing firms’ failures as determinants of consumer switching intentions: The effect of moderating factors
–Carmen Antón, Carmen Camarero, Mirtha Carrero [] []
Relationships and performance of trade intermediaries: an exploratory study
–Patrick K.O. Fung, Ivy S.N. Chen, Leslie S.C. Yip [] []
International marketing behaviour amongst exporting firms
–Bo Rundh [] []
Relationship marketing in the subsidised arts: the key to a strategic marketing focus?
–Tony Conway, Jeryl Whitelock [] []