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TOC: J Pharmacuetical Mar & Man

Introduction

Journal of Pharmaceutical Marketing & Management, 17(2)

 : : : TOC

: : journals

 

Relevant ARCategory:  


2007

Editor’s Note
Mick Kolassa []

A Primary Care Physician’s View of Pharmaceutical Marketing- Challenging the Marketing Assumptions
Susanna Thomas [] []

Drug Attribute Importance and Impact of PAtient Out-of-Pocket Expense on Prescription Drug Selection Survey of Midwestern Physicians
Gregory S. Wellman [] []

The World Health Organization’s Essential Medicines List: An Endorsement of Incremental Innovation and Follow-On Research
Albert I. Wertheimer, Thomas M. Santella, Nicole M. Chaney [] []

The Prescription Pill Paradox: Nurse Practitioners’ Perceptions ÂÜÀòÉç¹ÙÍøt Direct to Consumer Advertising
Debbie Treise, Paula Rausch [] []

Disclosure of Physician Prescribing Information and Prescription Drug Costs Evidence from Saskatchewan
Paul Grootendorst [] []