TOC: Intl Mar Rev
Introduction
International Marketing Review, 24(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
2007
An attribution theory approach for understanding the internationalization of professional service firms
–Kathryn T. Cort, David A. Griffith, D. Steven White [] []
The nature of international retail divestment: insights from Ahold
–Mark Palmer, Barry Quinn [] []
The fundamentals of standardizing global marketing strategy
–Nanda K. Viswanathan, Peter R. Dickson [] []
A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies
–Michelle R. Nelson, Hye-Jin Paek [] []
Consumer animosity: a literature review and a reconsideration of its measurement
–Petra Riefler, Adamantios Diamantopoulos [] []