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Corporate Social Responsibility within the Organization

Introduction

A special issue of Corporate Reputation Review, Edited by Adam Lindgreen, Val?rie Swaen, and Fran?ois Maon; Deadline 1 Mar 2008

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Date: Wed, 28 Mar 2007 22:09:01 +0200
From: "Lindgreen, A." <A.Lindgreen@tm.tue.nl>

THE CORPORATE REPUTATION REVIEW

Call for Papers

Special Issue on Corporate Social Responsibility (CSR) within the Organization

The Corporate Reputation Review announces the call for papers for a special issue on corporate social responsibility within the organization. The deadline for submission is March 1, 2008.

The Corporate Reputation Review is the leading international journal for professionals concerned with managing and measuring corporate reputation. The journal provides a forum for research and analysis into reputations and reputation management, and is designed to foster dialogue between research and practice, as well as describe recent developments, latest thinking, and best practice in reputation management.

Purpose of the special issue

Reflected by theoretical debates in academic journals and books, as well as practitioner discussions, CSR ranks high on research agendas. Supposedly, CSR is the right thing to do, leading organizations to do better. Many therefore consider it an absolute necessity that organizations define their roles in society and apply social, ethical, legal, and responsible standards to their businesses. However, the conceptualizations of CSR remain embryonic, and various unresolved issues exist in the literature. For example, the literature provides limited guidance on how to integrate various initiatives into a sound program that can cover a wide range of CSR. Studies usually focus on implementing a few  aspects of CSR, with little having been written about the concrete and systematic implementation of CSR within the organization and the likely benefits of said implementation. Specifically, this issue seeks to understand how CSR is embedded within the organization.

Specific topics in relation to CSR within the organization may include, but are not limited to:

  • Comprehensive frameworks dealing with issues of CSR within the organization.
  • Managing CSR architecture in organizations.
  • Organizational changes necessary for embracing CSR.
  • Organizational capabilities necessary for building, maintaining, and developing CSR.
  • The role of different employees (e.g., top management, change agents, trainees, high potentials) in securing the CSR vision.
  • The relationship between CSR activities and the organization’s functional activities (e.g., human resources, marketing, PR).
  • Communicating and reporting to the organization’s employees: why, what, how, and when?
  • Overcoming resistance to change (that can be either incremental or transformational).
  • Analysis of the concrete and systematic implementation of CSR within the organization: best practices (in relation to the above mention topics).
  • Analysis of how and why CSR could impact employees’ attitudes and behaviors
  • Analysis of the impact of CSR implementation on corporate reputation and organizational performance.
  • Developing stakeholder orientation necessary for maintaining and developing CSR.

Preference will be given to empirical papers (both qualitative and quantitative), although theoretical papers, which address aspect(s) of CSR within the organization, are also welcome if these papers offer comprehensive frameworks. As The Corporate Reputation Review appeals to both an academic and business audience, all submissions should include implications for practitioners.

Processes for the submission of papers

Papers submitted must not have been published, accepted for publication, or presently be under consideration for publication. Submissions should be between 4,000 and 6,000 words in length. Copies should be submitted via email Word attachment (in one file including all figures and tables) to both special issue editors. The first page must contain the title, author(s), and contact information for the author(s). For additional guidelines, please see the "Notes for Contributors" from a recent issue of The Corporate Reputation Review, or see the home page at . Suitable articles will be subjected to a double-blind review; hence authors should not identify themselves in the body of the paper.

Please address questions to both special issue editors:

Dr. Adam Lindgreen
Hull University Business School
Hull University
Hull HU6 7RX, the United Kingdom
Email: a.lindgreen@hull.ac.uk

Dr. Valérie Swaen
IAG-Louvain School of Management
Université catholique de Louvain
Place des Doyens 1, 1348 Louvain-la-Neuve, Belgium
Email: swaen@mark.ucl.ac.be

François Maon
IAG-Louvain School of Management
Université catholique de Louvain
Place des Doyens 1, 1348 Louvain-la-Neuve, Belgium
Email: maon@mark.ucl.ac.be