TOC: J Target, Measure and Analysis for Mar
Introduction
Journal of Targeting, Measurement and Analysis for Marketing, 15(1)
 : : : TOC
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October, 2006
Editorial
–Jonathan Reynolds []
Comparing prompted and unprompted methods for measuring consumer brand associations
–Jenni Romaniuk [] []
Analysis of means-end chain data in marketing research
–Eugene Kaciak and Carman W Cullen [] []
Estimation of variety seeking for segmentation and targeting: An empirical analysis
–Amresh Kumar and Minakshi Trivedi [] []
Variation within service categories and customer satisfaction: A segment-based approach using the tetra-class model
–Yannick Poubanne, Fabrice Clerfeuille and Jean-Louis Chandon [] []
Planning and evaluating communications in an integrated organisation
–Angus Jenkinson [] []