Green Marketing
Introduction
Julieanne Harmer seeks articles and opinion on the role of environmental recycling in marketing, especially in tourism
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Date: Mon 26 Mar 2007 04:03 0000
From: julieanne harmer <julieanneharmer@yahoo.com.au>
Dear Green Marketers,
Apologies for cross-posting.
Would you please help with research on green marketing and the role of recycling? As a part of this I will compare industry and academic views in a follow-up to a 1978 Cornell Quarterly article, "Recycling in the hospitality industry". Please advise if you would like a copy of this 1978 article.
Do you know of any relevant articles or have thoughts to share on marketing’s role in recycling in general, and specifically, recycling in tourism? For example, many hotels today trumpet "saving the environment" by not laundering (recycling) towels and sheets.
Thank you
Julieanne Harmer
The University of Western Australia
School of Business
Email: julieanneharmer@ yahoo.com.au