Marketing the Olympic Games
Introduction
Special issue of the International Journal of Sports Marketing & Sponsorship, Edited by Frank Pons, David Stotlar and Cheri Bradish; Deadline 31 Oct 2007
: : : Posting
: : call
Date: Mon, 12 Mar 2007 08:58:35 -0700
From: Frank Pons <frankpons@sandiego.edu>
Special Issue of the
International Journal of Sports Marketing & Sponsorship (IJSMS)
Call For papers
“Marketing the Olympic Games”
Guest Editors:
Dr Frank Pons, University of San Diego, USA.
Dr David Stotlar, University of Northern Colorado, USA.
Dr Cheri Bradish, Brock University, Canada.
In sports, the Olympic Games are considered by most athletes as the pinnacle of their career. Every four years, this global event also transcends the political and cultural arena to create unforgettable moments for individuals, sports fan or not, around the world. For a long period, the Games were the reserved territory of amateur athletes and organizing committees struggled to make them happen every four years. However in recent years, pushed by the presence of professional athletes, the Olympic arena has become a fabulous playground for marketers of all types. The Olympic brand has become an incredible commercial asset and sponsors (along with other commercial partners) compete every four years for a piece of the Olympic dream, alongside consumers who also become gripped by Olympic fever.
The aim of this special issue is to examine the unique aspects of marketing activities surrounding the Olympic Games. Submissions are welcome on any analysis related to the Olympic Games. International submissions are encouraged as a global perspective on the Games is sought. All marketing topics associated with the Olympic Games are welcome, although some examples of possible foci and issues may include:
- Olympic Brand Strategies.
- Olympic Brand equity
- Positioning of the Games.
- Olympic Sponsorship.
- Ambush Marketing and the Olympics
- Marketing of Olympic Sports
- Olympic Fans and Spectators(segmentation)
- Sponsoring conflicts between athletes, national teams and the Olympic brand.
- Rumors and scandals impact on the Olympic brand
- Cross-cultural differences in Olympic Games perception
- Strategic marketing and the Olympics
- Olympic Bid marketing
The original article should be submitted electronically with double-spaced typing preferred and a wide margin on the left. The author(s) name(s) and affiliation should appear on the cover page. Manuscripts should normally total approximately 4,000 to 8,000 words.
Each article submitted for consideration should include an Executive Summary of approximately 500 words which should give a flavour of the article, include the rationale for the study, methods used, key findings and conclusions.
A shorter abstract of about 70 words should also be included. Interviews are welcomed, but should be discussed with the Editor. Book Reviews should normally be less than 1,500 words.
Endnotes should be used only sparingly; footnotes not at all. Tables, charts, diagrams and figures should be in black and white, placed on separate pages at the end of the manuscript. Jargon should be reduced to a minimum, with technical language and acronyms clearly defined. The accuracy of any citations is the responsibility of the author(s).
For more specific style questions, please consult a recent edition of the journal, which can be found at:
The date for submitting completed manuscripts is 31st October 2007. All papers submitted will be double-blind peer reviewed. Authors will normally receive a decision regarding the paper status by January 15th 2008.
The International Journal of Sports Marketing and Sponsorship brings together academics and practitioners in one forum, with the intent of furthering the knowledge and understanding of sports marketing and sponsorship. The topics presented in the journal include issues involving individual, team, event or organisation marketing and sponsorship; event management; advertising; and broadcasting. To this end, submissions from academics and practitioners relating to these topics from a wide variety of perspectives, including management, strategy, politics, history, cultural studies, sociology, psychology and economics are encouraged. IJSMS is now cited in the APA PsycINFO database and used by academics and practitioners all over the world.
For further information about this special issue, for expressions of interest or to submit a finished paper you should contact:
Dr Frank Pons
University of San Diego
School of Business Administration
5998 Alcala Park ,
San Diego, CA 92110-2492
e-mail: frankpons@sandiego.edu
Phone: 619-260-4869
Fax: 619-260-4891