Managing Customers vs. Managing Brands
Introduction
Managing Customers vs. Managing Brands: Striking the Balance, Sponsored by MSI and INSEAD, Fontainebleau, 3-4 May 2007; Hotel deadline 30 Mar
: : : Posting
: : event
From: REINARTZ Werner <Werner.REINARTZ@insead.edu>
Date: Thu 01 Mar 2007 18:25:00 +0100
This is an invitation to the academic marketing community to join the MSI – INSEAD co-sponsored conference on the topic of:
"Managing Customers vs. Managing Brands: Striking the Balance"
Organizations make deliberate choices about how to approach their markets. At one extreme, a business might rely predominantly on brand building and brand management, with the aim of increasing brand awareness and brand value. At another extreme, a business might focus exclusively on managing its customer base. Most businesses use a combination of both approaches when they go to market. The aim of this conference is to gain a better understanding of how these two approaches are linked.
To view the complete agenda and/or to register, please visit:
Confirmed Speakers/Moderators
- Markus Christen, INSEAD
- Frédéric Dalsace, HEC School of Management
- Oliver Heil, University of Mainz
- Werner Reinartz, INSEAD
- Roland Rust, University of Maryland
- Peter Verhoef, University of Groningen
- Russell Winer, New York University
- Andreas Bierwirth, Vice President Marketing, Deutsche Lufthansa AG
- Dieter Ebbers, Director for European Retail Market Research, Henkel KGaA
- Jutta Menninger, Partner, PricewaterhouseCoopers AG
- Hans-Willi Schroiff, Vice President, Market Research/Business Intelligence, Henkel KGaA
- Gabriele Zedlmayer, Vice President of Corporate Marketing in EMEA, Hewlett-Packard Company
The conference takes place from May 3-4, 2007 on the Europe campus in Fontainebleau, France. The academic rate for professors and Ph.D. students (if sponsored by a faculty) is $595. The hotel deadline is March 30, 2007 and the registration deadline is April 18, 2007.
Kind wishes
Werner Reinartz