ÂÜÀòÉç¹ÙÍø

 : : : Posting

: : call

---

Date: Fri, 16 Feb 2007 14:56:39 -0000
From: Américo Mateus <amateus@iade.pt>

CALL FOR PAPERS

Conference website:

Introduction

The Institute of Visual Arts design & Marketing, IADE is a Portuguese Higher Education institution with two University Schools: Marketing & Advertising and Design. Since 2003, our research center began an internationalization process, “bringing to life” several international conferences around Design, Cultural Heritage, Art and Marketing.

In 2003 we organized “Senses and Sensibility in Technology” conference, where we had 150 communications presented.

In 2005 we organized the “Pride and Pre-design” conference, for CUMULUS (international design universities association), where we receive more than 300 participants.

In 2006, we organized the “Wonderground” conference, for DRS (Design Research Society), where we receive more than 350 participants from all over the world.

In 2007, we will organize Design & CC: SOS conference, where we would like to achieve an upgrade of quality and where we aim to establish a mark as “IADE’s conferences” being one of the most important conferences in the Design & Marketing fields of knowledge.

In order to achieve our goals for this year conference we are trying to invite relevant keynote speakers on branding, advertising and social cultures. The objective is to promote an open debate and confrontation on these subjects.

The conference will be held in Lisbon, Portugal from 1 to 3 of November.

For your information, I’m also sending detailed information of the conference:

Design and CC: SOS! Design and Commercial communications: Seek Optimal Synergies is a conference for Marketing & Design researchers, educators and professionals all over the World, hosted and organized by the IADE – School of Marketing & Advertising in collaboration with UNIDCOM/IADE.

The scope of the conference is to evaluate the links and synergies between the marketing knowledge and the design knowledge towards the communication orientation of markets nowadays. It will be focused on achieving the interdisciplinary spaces and new concepts for the (Re)-evolution of commercial communication models and tools. This concept, discharged from its applicative or practical orientation, is useful to understand the broad frameworks that link the “sciences” involved.

In Design and CC: SOS! Conference we will promote confrontations: qualitative versus quantitative approaches, methodologies, practices and models, intuitive versus analytical marketers and designers. Guru’s versus Researchers brand builders and brand advertisers, arrogant versus collaborative approaches to advertising development and research, Big agencies versus small agencies, which is the best model? Is there a best model or best practice? Everything goes is acceptable? Where are the limits?

MAIN THEMES:

1- BRANDING & DESIGN “The role of design knowledge in the Brand building process: Brand strategies, brand identity, brand culture, brand experience, brand equity.

How to achieve a communication powered Brand?   

2- ADVERTISING & DESIGN ‘The role of Design knowledge in the Advertising strategies: Visual communication, merchandising tools, public relations, above the line bellow the line, new media.

How to reach the new powered consumers?

3- CULTURE & ADVERTISING “Beyond the drive for economic results, cultural messages go through commercial communication. Who are the new messengers and the new publics? How contemporary culture is intersected and determined by advertising and similar strategies?

How to read theoretically advertising?

CONFERENCE SUBMISSION GUIDELINES And Selection Process

Design & Cc: S0S, is a double blind reviewed conference

Abstracts: Maximum of 500 words in MSWord format send in attachment to the content management coordinator Américo Mateus  amateus@iade.pt

Abstracts: will be reviewed by the scientific committee (5 members each abstract) and then:

1. Be accepted for presentation in the conference.
2. Not accepted for presentation in the conference.

The scientific committee expresses their votes by a rule of thumb (yes or no). No may be grounded in the following:

• Out of the conference theme.
• Poor overall quality.
• Incomprehensible writing.
• Lack of research, reflection, and argument or articulate thought.

 In the case of a) authors that want to publish a full text paper from 3000 up to 6000 words must submit their paper for further evaluation and review in the second deadline for submission.

These papers are reviewed by two members of the scientific committee not from the same country of the author. The outcome of this review is either a) 1-“Revisions” or a) 2 -“Accepted”.

a) 1 -“Revisions” – means that the author must revise the text and make a final resubmission. If the outcome of the reviewers was two “Revisions”, the content management coordinator sends arbitrarily the resubmission to one of the Reviewers.

If the outcome of this phase is one “Revision” and one “Accepted”, the content management coordinator sends the resubmission to the Reviewer that marked “Revisions”.

The outcome of the second review may be either “Accepted for Publication” or “Not Accepted for Publication”.

a)  2 -“Accepted” – Means that the paper is already accepted for publication.

Note: Authors with a) are already accepted for presenting the paper and the abstract may be published in the abstract’s book of the conference.

In the case of b) the author may resubmit the abstract revised on the second deadline for submission. The abstract will then be send to the scientific committee for another evaluation and then:

b) –1 – Not accepted. The decision is irrevocable.
c) – 2 – Accepted. The paper may be presented and the abstract may be published in the abstract’s book of the conference. There will be no full text publication.

The submission guidelines for full text papers will be online after the first submission deadline.

---