Psychographic Partner
Introduction
Charlene Gaynor of the Association of Educational Publishers is looking for a university based partner to help with psychographic research
: : : Posting
: : content
Date: Thu, 15 Feb 2007 16:46:28 -0500
From: Charlene Gaynor <cgaynor@edpress.org>
We are a national association for educational publishers interested in embarking on a psychographic research project targeting the K-12 teacher population. Specifically, we are interested in finding out what the behavioral subsets are within that population and if and how they respond differently to instructional products and related marketing appeals. As a small nonprofit organization, we were hoping we could find a university partner (perhaps with a teaching assistant or doctoral candidate) who might be interested in working with us.
Can anyone suggest a partner or perhaps point us in the right direction.
Thank you.
Charlene Gaynor
CEO
The Association of Educational Publishers