Brand Connections
Introduction
MSI Special-Interest Conference, Creating and Cultivating Brand Connections, Minneapolis, 6-8 Jun 2007; Deadline 9 Mar
: : : Posting
: : call
Date: Sun, 4 Feb 2007 21:58:48 -0500
From: "Ross Rizley" <rizley@msi.org>
Invitation to submit academic contributions to MSI special-interest conference
INVITATION TO SUBMIT ACADEMIC CONTRIBUTIONS TO
MSI SPECIAL-INTEREST CONFERENCE
Creating and Cultivating Brand Connections
Minneapolis, June 6 – 8, 2007
Each year, the Marketing Science Institute organizes several special-interest conferences on topics of importance to our member companies. These 1½-day meetings typically draw an audience of 60 to 100 marketing executives and academics, and feature invited presentations and discussions that alternate between practitioners and researchers.
MSI is expanding the scope of selected conferences by adding a half-day of presentations on advanced issues, targeted to our academic community, but open to all conference attendees at no extra charge. We will take the conference content as a base for active discussion of these leading-edge developments that may shape “next practice” in the subject matter.
MSI’s conference on “Creating and Cultivating Brand Connections,” co-hosted with the Institute for Research in Marketing at the Carlson School of Management, University of Minnesota, will take place in Minneapolis on June 6-8, 2007. Here is a brief description of the conference theme:
Connecting with customers has never been easier—technologically. Connecting with customers emotionally is another matter! Gone are the days when customers were targets and brands did the positioning. More than ever, customers are connected to and influence each others’ perceptions and buying behavior—and brands are in the crosshairs. Only those that know how to (co)create relevant brand meanings and cultivate true brand communities will thrive. What are the sources of deep connections between a brand and its customers? How and when must brands “let go” to grow? And what’s in it for the customer? Join us to explore the latest thinking and practice on brand management in a connected world.
We invite academic researchers to submit either a completed paper or a research abstract (5 pages or less) for possible presentation at the ½-day advanced issues session of this conference taking place on Friday, June 8. The MSI Research Review Committee will review the submissions and select a small number (3-6) for presentation at the conference. MSI will provide travel and conference attendance grants for invited speakers (one grant per presentation).
Please submit your paper and/or abstract to Ross Rizley, MSI Research Director, at ross@msi.org. Please include with your submission:
- A one-page summary of what you would present, describing succinctly:
- the top few points you would make and the key “takeaways” for attendees; and
- the unique contribution of the work you intend to present to the development of “next practice.”
- Who would present the work at the conference.
- CVs for all authors/presenters.
- Description of whether/where the work you would present has been published/submitted for publication.
The deadline for submissions is March 9, 2007. Selection decisions will be announced by April 1, 2007.
Dominique M. Hanssens
Ross Rizley
Executive Director
Research Director
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