2007 JMR Awards
Introduction
Koen Pauwels, Dominique M. Hanssens, and S. Siddarth have won the William F. O'Dell Award while Florian Zettelmeyer, Fiona M. Scott Morton, and Jorge Silva-Risso have won the Paul E. Green Award
 : : : Posting |
Related ARContent: |
2007 WILLIAM F. O’DELL AWARD
The committee overseeing the voting process, made up Susan Broniarczyk (chair), Punam Keller, and Richard Staelin, is pleased to announce the winner of the William F. O’Dell Award.
The recipients of the 2007 award for the Journal of Marketing Research article published in 2002 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice are Koen Pauwels, Dominique M. Hanssens, and S. Siddarth, for their article “The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity,” which appeared in the November 2002 (Volume 39, Number 4) issue.
The four (other) finalists were as follows: Bart J. Bronnenberg and Catarina Sismeiro, “Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist” (February 2002); Ran Kivetz and Itamar Simonson, “Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards” (May 2002); Fred M. Feinberg, Aradhna Krishna, and Z. John Zhang, “Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions” (August 2002); and Tülin Erdem and Baohong Sun, “An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding” (November 2002).
The award will be presented at the ÂÜÀòÉç¹ÙÍø’s 2007 Winter Marketing Educators’ Conference, February 16–19, at the Sheraton San Diego Hotel & Marina. The winning article will be presented during the 5-year award winners Special Session on Sunday, February 18, at 8:30–10:00 a.m., which also will comprise 5-year award winners from Journal of Marketing, Journal of Public Policy & Marketing, and Journal of International Marketing.
Koen Pauwels is Associate Professor of Business Administration, Tuck School of Business at Dartmouth.
Dominique Hanssens is Bud Knapp Professor of Marketing, Anderson Graduate School of Management, University of California, Los Angeles.
S. Siddarth is Associate Professor of Marketing, Marshall School of Business, University of Southern California.
2007 PAUL E. GREEN AWARD
The committee overseeing the voting process, made up of John Hauser (chair), Peter Fader, and Neeraj Arora, is pleased to announce the winner of the Paul E. Green Award. The Paul E. Green Award is presented to the Journal of Marketing Research article published in 2006 that shows or demonstrates the most potential to contribute significantly to the practice of marketing research.
Florian Zettelmeyer, Fiona M. Scott Morton, and Jorge Silva-Risso were selected for their article “How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data,” which appeared in the May 2006 (Volume 43, Number 2) issue.
The three (other) finalists were as follows: Ran Kivetz, Oleg Urminsky, and Yuhuang Zheng, “The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention” (February 2006); K. Sudhir and Vithala R. Rao, “Do Slotting Allowances Enhance Efficiency or Hinder Competition?” (May 2006); and Kusum L. Ailawadi, Bari A. Harlam, Jacques César, and David Trounce, “Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Characteristics” (November 2006).
The award is generously funded by colleagues, students, and friends of Green and administered through the ÂÜÀòÉç¹ÙÍø Foundation. The award will be presented at the ÂÜÀòÉç¹ÙÍø’s 2007 Winter Marketing Educators’ Conference, February 16–19, at the Sheraton San Diego Hotel & Marina. The winning authors will also present their work at the Advanced Research Techniques (ART) Forum, which will be held June 10–13, 2007, at the Eldorado Hotel in Santa Fe, New Mexico.
Florian Zettelmeyer is Associate Professor of Marketing, Haas School of Business, University of California, Berkeley.
Fiona M. Scott Morton is Professor of Economics, School of Management, Yale University.
Jorge Silva-Risso is Assistant Professor of Marketing, Anderson Graduate School of Management, University of California, Riverside.