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Date: Wed 31 Jan 2007 10:11 -0800
From: Sandeep Krishnamurthy <sandeep@u.washington.edu>

CALL FOR PAPERS
19th Annual Direct Marketing Educational Foundation (DMEF) Educators Interactive, Database, and Direct Marketing Conference

Sunday, October 14th, 2007,  Chicago, Illinois

Interactive, database, and direct marketing techniques are becoming ubiquitous in marketing practice and are gaining mainstream attention by academics.  The 19th Annual DMEF Robert B. Clarke Educators Conference, sponsored by the Direct Marketing Association, is the preeminent conference that focuses on this important area of research and practice.  This conference is a must-attend for academics interested in pursuing research and teaching in the areas of internet, database, interactive, and direct marketing.

Topics covered: The conference program is based on a select number of competitive and special topic paper submissions on cutting-edge topics in this field.  Each presented paper is discussed by both qualified academics and practitioners. Topics of interest include

• database and direct marketing management
• interactive channels
• one-to-one communication strategies
• consumer  behavior in interactive environments
• the impact of technology on marketing institutions and their marketing practice.

For further information on topics presented, please contact the conference chair and vice chair (see last page).

Criteria: Papers are selected based on the quality of the research, their ability to extend knowledge in the field, whether they break new ground, and whether they influence the practice of interactive, database, or direct marketing.  Best Paper Awards of $1,000 are given to the top faculty paper and the top paper coauthored with or authored by a Ph.D. student.

Complimentary direct marketing conference attendance:  This conference is unique in that it brings together leading academics and practitioners from the field of interactive marketing and is held in conjunction with the Direct Marketing Association’s annual conference, DMA07.  The first 100 full-time educators who register for and attend the DMEF conference are offered complimentary registration to the DMA07 conference & exhibition, October 14 – 17.  The DMA general conference, the largest gathering of direct and interactive marketing practitioners, with several thousand in attendance, features general sessions with leading personalities, section interest sessions, the ECHO Award exhibit (the CLIOs of direct response), and a trade exhibition of more than 500 companies.

Attending the Conference:  Submitting a paper or special session proposal to the DMEF conference is not required for attendance (except for Ph.D. candidates), but it will give educators priority on complimentary attendance to the DMA events.  For all attendees (including authors) there is a $150 registration fee to attend the DMEF conference, but registration to the DMA event is complimentary to the first 100 full-time educators.

In summary, you will gain the opportunity to:

• Present your best research in Interactive, Database, or Direct Marketing.
• Publish and access proceedings on the DMA and DMEF Web sites.
• Network with leading interactive marketing professionals.
• Gain complimentary attendance to the largest direct and interactive marketing conference.

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Call for Competitive Papers
Deadline May 1, 2007

Topic Areas

DMEF seeks original research that addresses any aspect of direct and/or interactive marketing  broadly defined in both the B2C and B2B arenas. Appropriate topics include, but are not limited to:

DATABASE AND DIRECT MARKETING MANAGEMENT ISSUES

• Strategic use of information and information technology
• Lifetime value and customer equity
• Customer relationship management
• Cross-selling economics
• Data mining
• International commerce and international direct marketing
• Direct response advertising

INTERACTIVE CHANNELS

• Internet & e-commerce
• Multi-channel
• Home shopping
• Channel conflict and resolution

TEACHING ISSUES

• Teaching Direct Marketing, Interactive Marketing, E-commerce, Database Marketing, etc., at the graduate or undergraduate level

COMMUNICATION STRATEGIES

• Measuring effectiveness of marketing communications
• Privacy

CONSUMER BEHAVIOR IN INTERACTIVE ENVIRONMENTS

• Relationships, satisfaction, and loyalty
• Retention and frequency marketing
• Customer perception of value
• Consumer choice or decision-making in computer-mediated contexts

HOW INSTITUTIONS ARE EVOLVING IN RESPONSE TO INTERACTIVITY

• Impact of interactive technologies on the organization of the work of marketing
• Managing key marketing processes when customer communication is interactive
• Organizing the direct marketing function when the goal is individual targeting

Conceptual and empirical papers are encouraged.  Pedagogical issues will be considered, but the emphasis must be on new concepts and techniques. Papers must not have been presented previously, nor should they be under consideration for publication elsewhere. Two $1,000 cash prizes will be awarded for best paper and best Ph.D.candidate paper, respectively.

Guidelines

• Manuscripts (up to 25 pages, including charts, tables, exhibits, and references) should be typed double-spaced and numbered consecutively. Allow at least a 1-inch margin on all four sides.  Shorter manuscripts are appreciated.
• Manuscripts should be accompanied by an abstract (100 – 125 words) on a separate piece of paper. 
• Avoid using footnotes. Tables and references should be typed on separate pages and their placement indicated in the text.  Arrange references in alphabetical order at the end of the body of the paper. 
• Manuscripts are judged on the depth and scope of the ideas presented and their contribution to the field, as well as on their clarity and whether they can be read and understood.  Write in an interesting and readable manner; keep sentences short; avoid using a lot of technical terms.

SUBMISSIONS:  By May 1, 2007, please upload your paper in the form of a Word document at the submissions link at .

If you have technical difficulty, please contact: Sandeep Krishnamurthy, 425-352-5229, sandeep@u.washington.edu

Review Procedure

• Receipt of the manuscript is acknowledged by letter or e-mail.
• Manuscript must be accompanied by a letter confirming that the paper has not been published or presented elsewhere, and is not under review at another journal or conference.
• Papers will be double-blind reviewed by two to four members of the Educators Conference Editorial Review Board.  To facilitate the review process, authors are asked to include their names and credentials only on the manuscript title page, and to refrain from identifying themselves in the body of the manuscript.

Proceedings

Conference Proceedings will be published online.  Papers accepted for presentation at the Conference, based on double-blind peer review, will be included in the online proceedings.  Authors have the option of publishing the full paper or an extended abstract.  Abstracts of research works in progress, selected for presentation at the conference, are not double-blind reviewed, but are eligible for publication in the online proceedings as abstracts.  (See below.)  Special sessions are interactive discussions with both industry and academic panelists.
 

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Call for Special Session Proposals
Deadline:  May 1, 2007

Special sessions are designed to provide an opportunity for a focused presentation of topics of special interest to direct and interactive researchers. The major focus of the special sessions should be presenting current research, theories, models and working papers on a particular topic. Special Session proposals should strive to demonstrate an optimum level of thematic cohesion and value to those interested in the special session topic. Proposals that are novel/emergent in terms of either subject matter and/or methodology are greatly valued. Special Sessions should be designed to provoke, challenge and generate discussion. It is up to Special Session authors to identify participants in advance to sign up as presenters for a proposed Special Session topic. The chairperson(s) and/or Special Session authors are responsible for quality control over the presentations in their session. Special Topic Sessions are 60 to 90 minutes long. Proposals should ideally contain three to five papers.  The conference chair and programmers reserve the right to combine topics if they are thematically convergent and to designate session timing.

Guidelines

The first page is the cover sheet. It should provide the title of the Special Session, the chairperson(s), a list of the speakers and the titles of their presentation, and a statement that each speaker has agreed to serve if the proposal is accepted. The second page should only state the title of the session followed by a 50 to 100-word short abstract of each paper (for publication in the conference program). The body of the proposal (500 to 1,000 words) should include the central theme of the session, the scope of the presentations, and importance and value of the topic to the field of direct/interactive marketing.

SUBMISSIONS:  By May 1, 2007, please upload your paper in the form of a Word document at the submissions link at .

If you have technical difficulty, please contact:  Sandeep Krishnamurthy, 425-352-5229, sandeep@u.washington.edu

Review Procedure

• Receipt of the proposal is acknowledged by letter or e-mail.
• Two to four members of the Educators Conference Editorial Review Board, appointed by the Conference Program Advisory Committee, will review proposals.

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Call for Abstracts of Work in Progress
Deadline:  May 15, 2007

The 19th Annual Educators Conference agenda includes opportunities for academics to present their research findings for papers that are still in progress.

Abstracts should clearly define the problem, discuss research methodology, include survey size where applicable, and outline the proposed contribution to direct and interactive marketing.  Both conceptual and empirical work is encouraged.  All abstracts accepted for presentation at the Conference will be
eligible for publication in the online conference proceedings.

Abstracts and proposals (250 – 300-word maximum) are due May 15, 2007.

SUBMISSIONS:  By May 15, 2007 please upload your paper in the form of a Word document at the submissions link at .

At the conference, the findings must be presented by the academic author or co-author.  A draft of the final paper or an extensive summary of interim findings must be submitted to DMEF by August 1, 2007.  Only abstracts and not final papers will be published in the online proceedings.  The final paper can be submitted next year for double-blind peer review, presentation at the Educators Conference, and inclusion in the online proceedings.

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Call for Outstanding Educator Award Nominees
Deadline:  June 15, 2007

Nominations for the 2007 Robert B. Clarke Outstanding Educator Award are due by June 15, 2007.  The $1,000 award will be presented at the DMEF Educators Conference Luncheon, in Chicago, IL, on Sunday, October 14th.  Based on a candidate’s record of teaching, writing, research and speaking, the award recognizes an academician’s overall achievement in direct marketing education.

Nominations should include answers to the following:

1. In your opinion, why does the candidate merit the award?
2. What distinguishes his/her teaching of direct marketing?
3. What are his/her major research interests?
4. What information can you add that would help in the selection process?

Please attach any additional information you want to bring to the attention of the selection panel.

SUBMISSIONS:  Send your nomination to Laurie Spar by email (mail to: lspar@the-dma.org), FAX (212-790-1561), or mail (Direct Marketing Educational Foundation, 1120 Avenue of the Americas, New York, NY 10036).  If the candidate’s vita, list of publications and research are not readily available, the DMEF will contact the nominee.  The recipient will be chosen by the Foundation’s Board of Trustees. 

Program Advisory Committee:
For further information contact:

• Chair:  George R. Milne, University of Massachusetts Amherst(milne@mktg.umass.edu)
• Vice Chair:  Sandeep Krishnamurthy, University of Washington (sandeep@u.washington.edu)
• Immediate Past Chair:  Debra L. Zahay, Northern Illinois University (zahayassn@sbcglobal.net)
• Goutam Chakraborty, Oklahoma State University, (goutam.chakraborty@okstate.edu)
• Dipankar Chakravarti, University of Colorado-Boulder, Dipankar.Chakravarti@colorado.edu
• Wenyu Dou, City University of Hong Kong (mkwydou@cityu.edu.hk)
• Amit Ghosh, Cleveland State University  (amitghosh@alltel.net)
• Henry Greene, Central Connnecticut State University (hgreene@ixguys.com)
• Patricia A. Norberg, Quinnipiac University (patricia.norberg@quinnipiac.edu)
• Jimmy Peltier, University of Wisconsin, Whitewater (peltierj@mail.uww.edu)
• Joseph Phelps, University of Alabama (phelps@apr.ua.edu)
• Pushkala Raman, Texas Woman’s University (praman@cob.fsu.edu)
• Jack Schibrowsky, University of Nevada Las Vegas (schibrow@ccmail.nevada.edu)
• Venky Shankar, Texas A&M University (vshankar@mays.tamu.edu)
• Manjit Yadav, Texas A&M University (yadav@tamu.edu)
• DMEF Staff: Jeff Nesler (jnesler@the-dma.org)

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