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2006 JM Awards

Introduction

The Sheth Foundation Award goes to Srivastava, Shervani and Fahey (1998); Harold H. Maynard Award to Biyalogorsky, Boulding and Staelin (2006) ; MSI/H. Paul Root Award to Gebhardt, Carpenter and Sherry (2006)

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SHETH FOUNDATION/JOURNAL OF MARKETING AWARD

The recipients of the 2006 Sheth Foundation/Journal of Marketing Award, which is administered through the ÂÜÀòÉç¹ÙÍø Foundation, are Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey for their article “Market-Based Assets and Shareholder Value: A Framework for Analysis,” which appeared in the January 1998 (Vol. 62, No. 1) issue of the Journal of Marketing (JM). The award, which carries both a plaque and a cash prize, will be presented during the awards luncheon at the ÂÜÀòÉç¹ÙÍø’s 2007 Winter Marketing Educators’ Conference, February 16–19, at the Sheraton San Diego Hotel & Marina. The winning article will be presented during the 5-year award winners Special Session on Sunday, February 18, at 8:30–10:00 a.m., which also will comprise 5-year award winners from Journal of Marketing Research, Journal of Public Policy & Marketing, and Journal of International Marketing.

Nominations for the Sheth Foundation/Journal of Marketing Award were solicited from members of the JM Editorial Review Board, and a selection committee of JM former editors (Ruth Bolton, Roger Kerin, and Robert Lusch) made the selection. The award is given to honor articles that have made long-term contributions to the discipline of marketing. The award recognizes scholarship based on the benefits of time and hindsight and acknowledges contributions and outcomes made to marketing theory and practice. This year, the committee considered all articles published in JM between 1997 and 2001. The committee also weighs information obtained from letters of nomination and citation analyses.

This year’s winning article is significant in that it develops the concept of “market-based” assets, or assets that arise from the interaction between the firm and its external environment; foremost among these are customer relationships, channel relationships, and partner relationships. Importantly, the article also develops a coherent conceptual framework to integrate marketing and finance. At the center of this framework is the focus on using marketing tools and resources to accelerate and enhance and reduce the volatility of cash flows, which both lead to improved shareholder value. The conceptual framework developed in this article has become a major frame of reference for executive education and strategic market planning in organizations across a wide variety of industries. It has also spurred empirical research on the topic of market-based assets and the relationship between marketing investments and shareholder value.

The Sheth Foundation/Journal of Marketing Award was established through the generosity of the Sheth Foundation. The criteria for selection include the quality of the article’s contribution to theory and practice, the article’s originality, its technical competence, and its impact on the field of marketing. Articles eligible for the award must have been published at least five years but not more than ten years earlier.

  • Rajendra K. Srivastava is Roberto C. Goizueta Chair in e-Commerce and Marketing, Goizueta Business School, Emory University.
  • Tasadduq A. Shervani is Associate Professor of Marketing, Cox School of Business, Southern Methodist University.
  • Liam Fahey is Adjunct Professor of Strategic Management, Babson College, and a partner in the Leadership Forum, Inc.

Of note, this article is the first ever to win all three of JM’s major article awards—that is, Sheth Foundation/Journal of Marketing Award (2006), Harold H. Maynard Award (1998), and Marketing Science Institute/H. Paul Root Award (1998).

HAROLD H. MAYNARD AWARD

Eyal Biyalogorsky, William Boulding, and Richard Staelin have been selected as the recipients of the 2006 Harold H. Maynard Award for their article "Stuck in the Past: Why Managers Persist with New Product Failures,” which appeared in the April 2006 (Vol. 70, No. 2) issue of Journal of Marketing. The article was chosen by members of the JM Editorial Review Board for its significant contribution to marketing theory and thought.

The award, which carries both a plaque and a cash prize, will be presented at the ÂÜÀòÉç¹ÙÍø’s 2007 Winter Marketing Educators’ Conference, February 16–19, at the Sheraton San Diego Hotel & Marina.

  • Eyal Biyalogorsky is Associate Professor of Management, Graduate School of Management, University of California, Davis.
  • William Boulding is Professor of Marketing and Associate Dean for the Daytime MBA Program, The Fuqua School of Business, Duke University.
  • Richard Staelin is Edward and Rose Donnell Professor of Business Administration, The Fuqua School of Business, Duke University.

MARKETING SCIENCE INSTITUTE/H. PAUL ROOT AWARD

Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr. have been selected as the recipients of the 2006 MSI/H. Paul Root Award for their article "Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation,” which appeared in the October 2006 (Vol. 70, No. 4) issue of Journal of Marketing. The article was chosen by members of the JM Editorial Review Board for its significant contribution to the advancement of the practice of marketing.

The award, which carries both a plaque and a cash prize, will be presented at the ÂÜÀòÉç¹ÙÍø’s 2007 Winter Marketing Educators’ Conference, February 16–19, at the Sheraton San Diego Hotel & Marina.

  • Gary F. Gebhardt is Assistant Professor of Marketing, College of Business Administration, University of South Florida.
  • Gregory S. Carpenter is James Farley/Booz Allen Hamilton Professor of Marketing Strategy and Director of the Center for Market Leadership, Kellogg Graduate School of Business, Northwestern University.
  • John F. Sherry Jr. is Raymond W. & Kenneth G. Herrick Professor of Marketing and Department Chair, Mendoza College of Business, University of Notre Dame.