Direct Marketing
Introduction
Emerald is now publishing "Direct Marketing: An International Journal" edited by Bruce Keillor
 : : : Posting
: : journal |
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Emerald is now publishing "Direct Marketing: An International Journal". The journal is edited by Bruce Keillor of the University of Akron. The list of potential topics includes
- E-Marketing
- Multi-Channel Marketing
- Database Management
- Telemarketing
- Teleservices
- Direct Mail
- Electronic Customer Relationship Management
- Electronic Customer Service
The journal’s home page is