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Transformation to e-Business

Introduction

Marketing Transformation to the New e-Business Environment: Emerging Trends, Approaches and Challenges, special issue of Intl J of Business Environment, edited by Dr. Francisco J. Mart?nez-L?pez and Carlos M. P. Sousa; Deadline 31 Jul 2007

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Date: Fri, 12 Jan 2007 11:08:41 +0000 (GMT)
From: Carlos Sousa <carlos.sousa@ucd.ie>

International Journal of Business Environment  (IJBE)

Call For papers

Special Edition on: "Marketing Transformation to the New e-Business Environment: Emerging Trends, Approaches and Challenges"

Guest Editors: Dr. Francisco J. Martínez-López, University of Granada, Spain and Dr. Carlos M.P. Sousa, University College Dublin, Ireland

For more information:

Subject Coverage

Taking the above context as backdrop, this special issue encourages and welcomes contributions which cover, but are not limited to, questions like the following:

  • Transformation/regeneration of the marketing framework to the new e-business environment
  • Do existing marketing theories need to be revalidated within the new electronic market context?
  • New marketing forms and approaches for the e-business environment
  • Reconfiguration of the marketing-mix strategies in the e-business environment
  • U-commerce
  • E-consumer behaviour
  • From "market orientation" to "interaction orientation" in the new marketing environment
  • E-tailing success factors
  • E-CRM
  • E-business models

Notes for Intending Authors

Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere

All papers are refereed through a peer review process. A guide for authors, sample copies and other relevant information for submitting papers are available on the Author Guidelines page

Important Dates

Full paper submission: 31 July 2007
Notification of acceptance: 30 October 2007
Final version of paper due: 30 November 2007

Editors and Notes

You may send one copy in the form of an MS Word file attached to an e-mail (details in Author Guidelines) to the following:

Dr. Francisco J. Martínez-López
Marketing Department
University of Granada
Granada
Spain
Fax: +34 958 240 695
Email: fjmlopez@ugr.es

with a copy to:

IEL Editorial Office
E-mail: ijbe@inderscience.com

Please include in your submission the title of the Special Issue, the title of the Journal and the name of the Guest Editor