Emerging Issues in e-Marketing
Introduction
A special issue of International Journal of E-Business Research edited by Amit Bhatnagar and Purushottam Papatla; Abstract deadline 10 Mar 2007
: : : Posting
: : call
From: Amit Bhatnagar <amit@uwm.edu>
Date: Sat, 13 Jan 2007 09:38:35 -0600
Special Issue on
Emerging Issues in e-Marketing
International Journal of E-Business Research
April 2008
The Internet continues to evolve in many different directions. New technologies that can have significant implications for the marketing strategies of firms are being created almost on a daily basis. For instance, technology has now made it possible to develop User Generated Content on the Web thus leading the Internet into what is being called the era of Web 2.0. For example, 2005 saw the arrival of social networking in the form of Myspace.com. This was followed last year by another highly successful social networking site of a different medium – Youtube.com. Both of these sites are now being cited as prime examples of user generated content. Added to these new additions to the World Wide Web, another potent force today is the traditional retailer who operates via multiple channels, i.e., the online channel and catalog or direct marketing. The Wall Street Journal, in fact, discussed how these traditional retailers have now become bigger and better than the so-called pure-play retailers who only have an online presence. The key question that is being asked now is: why are these traditional retailers proving to be more attractive to consumers than pure-play retailers? To answer that question, of course, one has to understand how consumers behave online. Today’s technology also permits marketers to monitor consumer behaviour much more closely than in the traditional retail store. Every action that consumers take in an online retail store and, in fact, even actions that they take on the Internet before they reach the store can be tracked through click-stream data thus enabling marketers to understand how consumers behave.
Our goal for this special issue of the International Journal of Electronic Business Research is to publish cutting-edge scholarly research on these three broad emerging trends in online commerce: user-generated content, multi-channel marketing and click-stream analysis. We anticipate this research to provide a coherent collection of papers that provide significant new insights into how these three trends – either separately or together – affect the marketing strategies of firms. While empirical, theoretical and conceptual studies are equally welcome for submission to the special issue, the likely practical implications of the research for the strengthening of marketing efforts should be emphasised in all contributions.
Topics of interest include – but are not limited to – studies of:
- Harnessing Market Intelligence from User Generated Content
- Advantages/Disadvantages of Using Blogs for Virtual Focus Group Interviews
- Use of User Generated Data to sell products and/or to increase Brand Loyaty
- Use of User Generated Data to promote products
- Marketing Uses of click-stream data
- Issues in integrating multiple channels
Submission
Authors intending to submit papers for the special issue should send an, up to, 300 word abstract of their research highlighting the objectives and coverage of the paper, including title, author(s)’ name(s), author(s)’ contact information and 5 keywords, by 10 March 2007. After an initial review of the abstract, if the editors believe that the manuscript can make a significant contribution, the author(s) would be invited to submit a full-length manuscript by 31 March 2007.
Guidelines on preparation of manuscript are available at:
Guest Editors
Dr Amit Bhatnagar
Associate Professor of Marketing
Sheldon B. Lubar School of Business
University of Wisconsin-Milwaukee
Milwaukee, WI 53201
Ph: 414-229-2520
Email: amit@uwm.edu
Dr Purushottam Papatla
Associate Professor of Marketing
Sheldon B. Lubar School of Business
University of Wisconsin-Milwaukee
Milwaukee, WI 53201
Ph: +1 414-229-4439
Email:
Timeline
Submission of Abstract/Expression of Interest 10 March 2007
Submission of full paper 31 March 2007
Notification of decision on submission 30 June 2007
Publication April 2008
Publisher: IJEBR will be published by Idea Group Inc, publisher of "Idea Group Publishing", "Information Science Publishing", "IRM Press", "Idea Group Reference" and "CyberTech" imprints, .
Editor in Chief: Dr. In Lee, Western Illinois University, is an editor-in-chief of the International Journal of E-Business Research.