Consumer Racism
Introduction
A new Journal of Marketing blog topic is open, on Ouellet (2007), Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase. There is open access to the article in PDF format
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The Journal of Marketing blog for the article
Ouellet, Jean-François (2007), "Consumer Racism and Its Effects on Domestic Cross-Ethnic Product Purchase: An Empirical Test in the United States, Canada, and France," Journal of Marketing, 71(1)
is now open for reader comment. Note that open access to the article (in PDF format) is available at
The blog can be found at