AEF Visiting Professor Program
Introduction
Advertising Educational Foundation Visiting Professor Program (advertising agencies and media companies); Deadline 16 Feb 2007
: : : Posting
: : Visiting Professor Program
Date: Fri, 1 Dec 2006 10:51:46 -0500
From: "Sharon Hudson" <sh@aef.com>
2007 VISITING PROFESSOR PROGRAM (VPP) FACT SHEET
"Visiting with the Anheuser-Busch team at DDB was an invaluable experience. The team exposed me to all areas of the advertising business, including account management, creative, production and international issues. I was able to garner a wealth of information to share with my students at Loyola which will enrich their educational experience." – Professor Linda Tuncay, Loyola University Chicago
The Advertising Educational Foundation invites you to apply to the
Visiting Professor Program
Application Deadline
February 16, 2007
Background
The VPP is a highly competitive, two-week fellowship for professors of advertising, marketing, communications and the liberal arts (e.g. anthropology, English, history, psychology and sociology). In 2006, 15 professors were hosted by 14 advertising agencies and one media company in New York City, Chicago and Miami. Whether a professor is placed with an agency, a marketing or media company depends upon his/her area of expertise. The number of placements in the VPP is contingent upon the number of companies willing to host a professor. Preference is given to professors with little or no industry experience and to those who have not already participated in the program. Note: Program is only offered to professors teaching in the United States.
Objective
To expose professors to the day-to-day operations of an advertising agency, marketing or media company; and to provide a forum for the exchange of ideas between academia and industry. The VPP gives professors a greater understanding of the industry while host companies have an opportunity to develop closer ties to academia.
Components
A two-day orientation is followed by individual fellowships. While at the host company, each professor offers a “Lunchtime Lecture” on his/her area of expertise and how it relates to advertising. Note: With the professor’s permission, the Lunchtime Lecture may be videotaped for streaming on aef.com.
2007 VPP: July 16 – 27
Professors chosen by the VPP Selection Committee will be placed with host companies in New York City, Chicago and other major cities. Participants are expected to be available for the full two weeks.
Expenses
Host companies pay housing and per diem. Professors pay travel and out-of-pocket expenses.
Application
Visit the On-Campus section on www.aef.com for a program application. Application may be emailed. All other application materials must be mailed.
Notification: April 2007
Contact
Sharon Hudson, Vice President, Program Manager
Tel: 212-986-8060 x15; Email: sh@aef.com
*For those selected to participate in the program, AEF recommends a meeting between the visiting professor and host company to discuss mutual objectives of the program.