Marketing Educators’ Association
Introduction
San Antonio, 26-28 Apr 2007; Deadline 12 Jan
 : : : Posting |
Related ARContent: |
Date: Tue, 21 Nov 2006 13:32:03 -0800
From: richard.lapidus@unlv.edu
Call for Papers
Marketing Educators’ Association
()
2007 Conference
April 26 – 28, 2007
San Antonio, Texas
Hyatt Regency – On the Riverwalk
Extended Submission Deadline:
January 12, 2007
The 31st annual conference of the Marketing Educators’ Association will be held from April 26-28, 2007 in San Antonio, Texas, at the Hyatt Regency. Situated downtown on the famous Riverwalk, and only 9 miles from the international airport, the Hyatt Regency is an elegant hotel where the San Antonio River flows through a 16 story garden atrium lobby. The Alamo, one of the most famous landmarks in the state is across the street and views of old San Antonio can be enjoyed from many of the guestrooms and public areas. The nightlife in San Antonio is vibrant with many boutiques, restaurants and clubs to explore. San Antonio is truly a destination city!
The conference will include Competitive Papers, Special Sessions, and Contemporary Issues. Conference registration includes a one year subscription to the Journal of Marketing Education.
OUTSTANDING PAPER COMPETITION
An outstanding paper will be selected from among the accepted submissions. The paper will be considered for publication in the Journal of Marketing Education. This is the premier journal in the field of marketing education.
TOPICS FOR PAPERS AND SPECIAL SESSIONS
The emphasis of the Marketing Educators’ Association is on topics dealing directly with marketing education. Proposals for Special Sessions and conceptual and empirical papers in the following areas are particularly invited:
Marketing Education Issues
- Measuring student performance.
- Learning-style issues in marketing education, student development, performance and assessment.
- Computer applications in marketing education.
- Innovation in traditional teaching methods.
Student/Department Development Issues
- Internships and client-based projects.
- Placement activities.
- Alumni relations and fund-raising activities.
- Community, college and university relations.
- Developing institutes, centers and interest/advisory groups.
Marketing Technology
- Multimedia use in the marketing classroom.
- Internet Discussion groups.
- The role of new media in marketing communications.
- Using the WEB as a teaching tool.
Curriculum Issues
- Developing new or interdisciplinary courses.
- Integrating ethics, management of technology and international issues in the marketing curriculum.
- Integrating student interpersonal competency development.
- Responses to evolving AACSB curriculum standards (outcomes measurement).
Faculty Development Issues
- Faculty development and evaluation.
- Integrating scholarship and teaching.
- Balancing career obligations in research, teaching and service.
Marketing Strategy
- Organizational use of marketing strategy.
- Trends in E-Marketing.
- Developments in consumer behavior.
- Issues in advertising research and practice.
- Marketing and the law.
SUBMISSION GUIDELINES
Competitive Papers
- Papers should be submitted electronically by January 12, 2007.
- Abstracts and incomplete papers cannot be considered.
- All papers are blind-reviewed.
- Papers should not exceed 12 double-spaced, typed pages not including tables, figures, exhibits, and references.
- Journal of Marketing Education format should be followed.
- The title of the paper should head the first page of the submission.
- Authors of papers presented in the Competitive Sessions will have the option of including either the abstract or the complete paper in the conference proceedings.
- One or more authors of each accepted paper must attend the conference.
Please send papers in electronic format (Word or rtf) to:
Professor Barbara Gross
Vice-President and Program Co-chair (06-07)
California State University, Northridge
Phone: (818) 677-2121
Fax: (818) 677-2254
Email: barbara.gross@csun.edu
Special Sessions and Contemporary Issues
Special Sessions consist of panel discussions, tutorials and workshops. Special sessions are designed to provide an opportunity for a focused presentation of topics of special interest to marketing educators. Special Session proposals should strive to demonstrate an optimum level of thematic cohesion and value to those interested in the special session topic. Proposals that are novel/emergent in terms of either subject matter and/or methodology are greatly valued. Special Sessions should be designed to provoke, challenge, and generate discussion. It is up to special session authors to identify participants in advance to sign up as presenters for the proposed Special Session Topic. The special session chairs are responsible for quality control over the presentations in their session. Submit a two or three page proposal describing the topic, rationale, format, and a tentative list of participants (panelists, speakers) by January 12, 2007.
Contemporary Issues (table topics) are interactive roundtable discussions. They are typically 30 minutes long. Contemporary Issues sessions should be designed to generate discussion. Contemporary Issues chairs are responsible for quality control over the session. Submit a one-page summary of the proposed topic by January 12, 2007.
Please send proposals for Special Sessions and Contemporary Issues in electronic format (Word or rtf) to:
Professor Brian Jorgensen
President-elect and Program Co-chair (06-07)
Westminster College
Phone: (801) 832-2650
Fax: (801) 832-3106
Email: bkj@westminstercollege.edu
VOLUNTEERS FOR CONFERENCE ROLES
If you would like to participate in the 2007 conference as a reviewer, session chair, or discussant, please use the online interactive form – Call for Volunteers link – located at , or notify Professor Barbara Gross at barbara.gross@csun.edu