Principles of Marketing
Introduction
Robert D. Tamilia had asked ELMAR subscribers for undergraduate principles course syllabi. This has led to an updated ARC principles syllabus page and new pages on assignments and textbooks.
: : : Posting
Back in August, Robert D. Tamilia asked ELMAR subscribers for recent undergraduate Principles of Marketing course syllabi. Around two dozen responses were received, and those have been added to the ARC resulting in the following new or updated pages pertaining to the above mentioned course familiar to and beloved by us all:
I hope this will be useful for those of you preparing for a "Principles" section next term,
— ch