Behavioral Pricing
Introduction
2007 Doctoral Dissertation Proposal Competition in Behavioral Pricing, Sponsored by the Fordham University Pricing Center; Deadline 1 Apr 2007
 : : : Posting
: : Dissertation |
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Date: Sun, 12 Nov 2006 17:12:39 -0500
From: estelami@fordham.edu
2007 Doctoral Dissertation Proposal Competition in Behavioral Pricing
Sponsored by the Fordham University Pricing Center
(Submission Deadline: April 1, 2007)
OVERVIEW
The Fordham University Pricing Center will be sponsoring its seventh doctoral dissertation competition for dissertation proposals dealing with the behavioral aspects of pricing. Candidates must be doctoral students in marketing, and the focus of their dissertation should relate to how buyers perceive, process and act on pricing information. While the following is a list of potential topics of interest, other related areas of research in pricing are also eligible:
- Auction pricing
- Biased price perceptions
- Bundle pricing
- Cross cultural price perceptions
- Demographics and price responses
- Elasticity estimation
- Fairness in pricing
- Information processing of price
- International pricing
- Negotiated pricing
- Odd/even pricing
- Price interaction & marketing mix
- Pricing strategy
- Product mix pricing
- Promotional pricing
- Public policy and price controls
- Quality inferences in prices
- Quantity surcharges
- Reference prices
- Internet pricing
- Yield pricing
COMPETITION PROCESS
Candidates must submit a summary of their dissertation proposal by April 1, 2007. Submissions should not exceed 25 double-spaced pages, including references, graphs, and tables. The first page of the submission should include the name and contact information of the candidate as well as that of the candidate=s dissertation advisor. The second page should provide an abstract of the dissertation. The text should clearly communicate the theoretical foundation, hypotheses, and methodological approach of the proposed research. Submissions will be evaluated by a panel of experts through a double-blind review process.
Submissions should be made electronically in Microsoft Word format and sent to Prof. Hooman Estelami(estelami@fordham.edu) or Prof. Sarah Maxwell (smaxwell@fordham.edu).
AWARD
The top dissertation will be awarded $1,000. The winner will be notified by June 1st (consult for additional details).