Brand, Corporate Identity and Reputation SIG
Introduction
3rd International Colloquium of the Academy of Marketing?s Brand, Corporate Identity and Reputation Special Interest Group, 12-13 Sep 2007, London; Deadline 31 Mar
: : : Posting
: : call
Date: Tue, 7 Nov 2006 18:07:38 -0000
From: "Temi Abimbola" <Temi.Abimbola@uce.ac.uk>
Intangible Economies: Brand, Corporate Image, Identity & Reputation in the 21st Century
3rd International Colloquium of the Academy of Marketing’s Brand, Corporate Identity and Reputation SIG
September 12th and 13th 2007, at Brunel Business School,
Brunel University, West London
The best papers will be recommended to the International Journal of Advertising for publication
It is increasingly acknowledge that intangibles assets are the backbone of 21st economy. Brands and corporate reputation are increasingly recognised as some of the most important intangibles that form the backbone of the post-modern economies. Intangible factors help to create brands and corporate reputations which provide the lasting competitive advantage and have become important determinants of organisational performance and value.
The Academy of Marketing Brand, Corporate Identity and Reputation SIG is pleased to invite the submission of papers for its 3rd International Colloquium on the theme of Intangible Economies: Brand, Corporate Image, Identity and Reputation in the 21st Century, which will be held on 12th and 13th September 2007 at Brunel Business School. Scholarly, conceptual and empirical papers that address the theme of the colloquium are welcomed. Papers submitted may address issues including (but are not necessarily limited to):
- The management of brand intangible assets
- Corporate identity, image and reputation
- Organisational identity and image
- Corporate identity and reputation issues from emerging markets
- Integrated corporate communications and brand value propositions
- The impact of changing communications landscape on identity
- Organisation identity and stakeholder perspective
- Internal communications and corporate image
- The importance of culture in identity building
- Social construction and changing consumption patterns in corporate identity and branding
- Symbols, consumption, and luxury branding
- Reputation appeal to broad stakeholder groups rather than just consumers
- Entrepreneurial branding and small/medium firms
- Non-profit and political branding and reputation
- Sport and celebrity branding and identity
- Service branding, identity and reputation
- Nations and place identity and branding
- The impact of branding on creating market access for emerging economies
- Corporate reputation and social responsibility
The best papers will be recommended to the International Journal of Advertising for publication after going through IJA’s triple blind peer review process. Submitted abstracts will be subjected to a double-blind peer review process and published in the Colloquium proceeding
The two-day colloquium will bring together a panel of scholarly experts in the area of branding, identity and reputation management to share their knowledge and experiences with fellow academics and marketing practitioners. Professor TC Melewar will host this event at Brunel Business School, Brunel University, West London, UK. Please email Stuart Sanford for information relating to the conference location, accommodation etc. Email: stuart.sanford@brunel.ac.uk
Abstract Deadline: 31 March 2007
Deadline for submission of full papers: 30th June 2007
Further details will be available at:
To reserve a place or to submit abstracts and papers, please contact: Dr. Temi Abimbola SIG Coordinator, UCE Business School, Birmingham B42 2SU, Email: temi.abimbola@uce.ac.uk