European International Marketing Cases
Introduction
Gilbert Zvobgo seeks cases for International Marketing by Czinkota and Ronkainen (2007) for the European market
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Date: Sun, 29 Oct 2006 23:40:58 +0000
From: gzvobgo@tiscali.co.uk
I have been tasked to adapt International Marketing by Czinkota and Ronkainen (2007) for the European market. I am inviting cases from European authors on any aspect of International Marketing
Dr Gilbert Zvobgo
London South Bank University
zvobgog@lsbu.ac.uk