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Sponsored Search

Introduction

Special Issue of the International Journal of Electronic Business, Guest Editors Bernard J. Jansen and Abdur Chowdhury; Deadline 15 Feb 2007

 : : : Posting

: : call

Date: Mon, 23 Oct 2006 15:22:43 -0400
From: "Bernard J. Jansen" <jjansen@ist.psu.edu>

International Journal of Electronic Business (IJEB)

Call For papers

Special issue on Sponsored Search (Due date: 15 February 2007)

Guest Editors

Bernard J. Jansen, The Pennsylvania State University
Abdur Chowdhury,  The Illinois Institute of Technology.

Introduction

IJEB seeks articles for a special issue on sponsored search to appear in March / April 2008. In 1998, Idea Labs introduced the concept of sponsored search in a response to spam that was plaguing search engine results. The sponsored search model has grown into a multi-billion dollar industry that could, has, and is changing the way that information is delivered on the Web, search engines are financed, and organizations spend their advertising dollars. Because of its uniquely dynamic contextual interplay among participants, sponsored search has implications for marketing practices, information searching theories, advertising models, and  Web systems, along with information architecture. This dynamic information seeking process has ramifications for how one views human information behavior in the vibrant, multi-actor  environment of the Web. There are economic ramifications and potential consequences in terms of ecommerce, political discussions, educational issues, and social participation. Sponsored search, in other words, is both a rich area for research and an area with significant  implications for businesses, systems, searchers, and content.

Subject Coverage

IJEB’s special issue will be devoted to bringing together marketing professionals, computer scientists, information scientists, Web search researchers, economists, and Web entrepreneurs to address fundamental issues in designing sponsored search systems and propose ways to apply these systems to improve the quality of human life.

There are various important areas within the sponsored search paradigm of significant and broad appeal. How can one execute the bidding in a fair, effective, and efficient manner? What is the future search engine functionality needed to further enhance sponsored search?  How do we maintain the health of the process in the face of click fraud? How must we refine our theoretical views and models of information searching and e-commerce? How can we modify our current theories and models to incorporate and include the content providers as active participants in the information searching process?

The coverage of IJEB includes, but is not limited to, the following subjects:

  • algorithmic implementations
  • bidding strategies
  • click fraud
  • content providers
  • online auctions
  • ranking effect
  • search engine marketing strategies
  • search engine trust
  • sponsored link creation
  • user interfaces
  • user studies

 Notes for Intending Authors

Electronic submission is required. The manuscript in PDF format must be emailed to the guest editor. A complete submission must include three separate PDF files: (1) the cover letter, (2) the title page, and (3) the manuscript without authors’ names. Please specify “IJEB Special Issue Submission” in the “Subject” of your e-mail message.

The submitted manuscripts should follow the formatting guidelines outlined in the “Paper submission requirements" available on the IJEB web site at . Authors of accepted papers must follow the guidelines posted on the same web site for formatting the final version of their paper. For more information about the journal please visit the IJEB web site at .

Important Dates

  • Due date for full paper submissions: 15 February, 2007
  • Outcomes of initial screening sent to authors whose papers are rejected in the first round. First round reviews begin for remaining papers: 15 March 2007
  • Outcomes of first round reviews are sent to corresponding authors: 15 June 2007
  • Due date for resubmission of papers with required revisions: 15 August 2007
  • Final decision: 15 October 2007
  • Due date for authors of accepted papers to submit papers formatted according to instructions: 31 October 2007
  • Due date for guest editor to submit complete package: 15 November 2007

Further Information
Send inquiries to the guest editors at jjansen@ist.psu.edu (Jim Jansen) or abdur@ir.iit.edu (Abdur Chowdhury).