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Online Trust and Consumer Behavior

Introduction

Online End-User Trust and Consumer Behavior, a Special Issue of the Journal of Organizational and End User Computing; Deadline 28 Feb 2007

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Date: Wed, 18 Oct 2006 22:54:06 -0700 (PDT)
From: Yujong Hwang <yujongh@yahoo.com>

CALL FOR PAPERS

Special Issue of the Journal of Organizational and End User Computing

"Online End-User Trust and Consumer Behavior"

Guest Editor: Yujong Hwang, Ph.D. (yujongh@yahoo.com)
DePaul University, School of Accountancy & MIS

Manuscripts due February 28, 2007
Paper submission: February 28, 2007
Notification: May 31, 2007
Submission of revision: July 31, 2007
Acceptance: August 31, 2007

Building online end-user trust and understanding its relationship to online consumer behavior are important topics for electronic commerce system designers and information systems researchers. Online shopping has grown steadily in popularity in recent years as online and hybrid retailers offer an attractive Internet-based service to customers, such as Internet-only deals and shipping discounts.

Even though there have been many research endeavors to explain online end-user trust and consumer behavior, one of the main questions is how to understand the nature, antecedents and consequences of online end-user trust and consumer behavior. Various antecedents and consequences of online end-user trust and consumer behavior, such as social, cultural, and individual characteristics, should be studied further to fully understand online consumer behavior.

This special issue will focus on the online end-user trust and consumer behavior. Specifically, this special issue will cover the various nature, antecedents, and consequences of online end-user trust and consumer behavior and the complex relationships among these constructs.

The specific objectives of this JOEUC special issue are to:

  • Enhance the knowledge in understanding the antecedents and consequences of online end-user trust and consumer behavior in the electronic commerce environment.
  • Attract high-quality research that focuses on the social, cultural, motivational, ethical, and strategic aspects of online end-user trust and consumer behavior.
  • Provide a helpful and important contribution to electronic commerce researchers, community, and practitioners.

To these objectives we solicit papers in the following areas (the list is indicative rather than exclusive):

  • Online End-User Trust and Consumer Behavior
  • Online End-User Trust and Cultural Issues
  • Online End-User Trust and Social Aspects
  • Online End-User Trust and Individual Characteristics
  • Online End-User Trust and Third Party Seals
  • Online End-User Trust and Motivational Factors
  • Online End-User Trust and Technology Adoption
  • Online Consumer Behavior and Consequences
  • Online Consumer Behavior and Ethical Issues
  • Online Consumer Behavior and Strategic Issues
  • All other related issues that impact the overall online end-user trust and consumer behavior

Within those areas, we seek research studies that show a significant contribution to the area. Research studies should not exceed 25 double-spaced pages. Complete manuscripts should be emailed to Yujong Hwang (yujongh@yahoo.com) with the subject of “JOEUC submission” to arrive by February 28th 2007. The manuscripts submitted within the deadline and initially screened will undergo a two-way blind review.

SUBMISSIONS:

Authors are asked to submit electronically as an email attachment (MS Word format) previously unpublished manuscript that satisfies the following conditions:

  • Must not be currently under review by another journal.
  • Must be written in APA (American Psychological Association) editorial style.
  • Should not exceed 25 double-spaced typed pages.
  • Must be accompanied by a cover page with author(s)’ name, address, telephone number, and affiliation.
  • Should be accompanied by a 150-200 word vita of author(s).
  • Must be accompanied by a 150-200 word abstract with appropriate key words for the papers.
  • Must be free of all identifying information, including author(s)’ names on title page, page properties field, and identities in Track Changes facility of your word processor (please "accept all changes").

THE JOURNAL

The primary purpose of the Journal of Organizational and End User Computing (JOEUC) is to provide a forum to information technology educators, researchers, and practitioners to advance the practice and understanding of organizational and end user computing. The journal publishes empirical and theoretical research concerned with all aspects of organizational and end user computing. The journal is especially interested   in those research studies that show a significant contribution to the area by relating organizational and end  user computing  to organizational  and end  user  performance and productivity,  strategic  and  competitive advantage,  and  electronic commerce. It publishes full-length research manuscripts, insightful research and practice notes, and case studies from all areas of organizational and end user computing.

For complete details on submission guidelines, please see the JOEUC website: