Persuasive Advertising
Introduction
Scott Armstrong needs to locate copies of various versions and editions of "Which Ad Pulled Best?" by Philip Ward Burton (and Scott Purvis in some cases)
: : : Posting
: : dialog
Date: Sun, 15 Oct 2006 20:36:03 -0400
From: armstrong <armstrong@wharton.upenn.edu>
To assess the principles in my book, Persuasive Advertising (forthcoming, Palgrave Macmillan, 2008), I am analyzing the paired ads from Which Ad Pulled Best by Philip Ward Burton (and Scott Purvis for some issues). We need the student versions of Editions 1,2,3,4 and 6, and also the Instructor versions of Editions 1,2,3 and 4. We have a budget to cover the cost of finding copies of this book. Might any of you have copies of any of these?