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Introduction

Harvard Bus Review; Intl Bus Rev; Intl J Internet Mar and Advertising; Intl J Retail & Dist Management; J Advertising; J Bus Research; J Consumer Mar; J Database Mar; J Mar Communications; J Mar Theory and Practice; MarketingAcademics@ÂÜÀòÉç¹ÙÍø; Organization Science; Org Behavior and Human Decision Processes; Org Research Methods; Sloan Management Review