JM, Avatars and Blogging
Introduction
The Holzwarth, Janiszewski and Neumann article on avatars in the current Journal of Marketing is available for free. Siva K. Balasubramanian invites you to read and blog.
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Date: Fri, 13 Oct 2006 21:29:01 -0500
From: "Siva K. Balasubramanian" <siva.jmwebsite@gmail.com>
As the editor of the Journal of Marketing Web site, I invite you to participate in a blog on the following paper from the current issue of JM:
Holzwarth, Martin, Chris Janiszewski, and Marcus M. Neumann (2006), "The Influence of Avatars on Online Consumer Shopping Behavior," Journal of Marketing, 70 (October), 19-36.
Open access to the article (in PDF format) is available at
The blog can be found at
Sincerely,
Siva K. Balasubramanian
JM Website Editor