International Marketing Cases
Introduction
Ilan Alon and Warren Keegan seek cases and exercises for a new edition of the book, Global Marketing Management; Deadline 17 Dec 2006
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Date: Fri, 06 Oct 2006 16:49:24 -0400
From: "Ilan Alon" <IALON@Rollins.edu>
Call for Cases
International Marketing Textbook
We are seeking cases, mini-cases and experiential exercises for our new edition of a major international marketing textbook, Keegan and Alon, Global Marketing Management, 8th edition. Cases related to the following topics are sought:
- Introduction to Global Marketing.
- The Global Economic Environment.
- The Social and Cultural Environment.
- The Political, Legal, and Regulatory Environments of Global Marketing.
- Global Customers.
- Global Marketing Information Systems and Research.
- Global Targeting, Segmenting and Positioning.
- Entry and Expansion Strategies: Marketing and Sourcing.
- Cooperation and Global Strategic Partnerships.
- Competitive Analysis and Strategy.
- Product Decisions.
- Pricing Decisions.
- Global Marketing Channels and Physical Distribution.
- Global Advertising.
- Global Promotion: Personal Selling, Public Relations, etc.
- Global e.marketing.
- Leading, Organizing, and Monitoring the Global Marketing Effort.
- The Future of Global Marketing.
Please send cases in electronic format to Warren Keegan (WKeegan@pace.edu) and Ilan Alon (ialon@rollins.edu) by Dec. 17, 2006.
Ilan Alon, Ph.D.
Jennifer J. Petters Chair of International Business
Executive Director of Rollins-China Center
Rollins College
1000 Holt Ave – 2722
Winter Park, Florida 32789
United States of America
Email: ialon@rollins.edu
Phone: (407) 913-8842
Fax: (407) 646-1550