2007 MMA Spring Conference
Introduction
Marketing Management Association, Chicago, 28-30 Mar 2007; Deadline 23 Oct 2006
: : : Posting
: : call
Date: Mon, 02 Oct 2006 15:08:32 -0400
From: ocferrell@aol.com
2007 MMA Spring Conference
Innovations: Topics, Technology & Trends
The Drake Hotel , Chicago IL
March 28-30, 2007
It’s time to submit your articles and ideas and plan to register for the Marketing Management Association’s 2007 Spring Conference to be held at the beautiful and historic Drake Hotel (www.thedrakehotel.com) on the Gold Coast along Chicago’s Michigan Avenue, March 28-30. (Visit the MBAA-International Web site for conference registration, hotel information, and program details at ).
This year’s theme focuses on Marketing Innovations: Topics, Technology and Trends. Building on our many successes in the past, this three-day venue continues to attract innovative marketing educators and scholars worldwide–a well-proven organization that affords the opportunity to share one’s insights and ingenuity in the form of scholarly papers, panel sessions, discussions, and more.
The submission deadline is October 23, 2006 and your group of track chairs consist of some "all star" marketers including: Dave Kurtz, Joe Hair, Bill Pride, Jerry Albaum, Tomas Hult, Dave Orinteau, Al Bush, Tori Bush, John Fraedrich, Jill Attaway, Mitch Griffin, Steve Skinner, Chuck Tomkovick, Christopher Hopkins and Michael Messina.
Dr. Linda Ferrell
Spring Conference Chair and President-elect of MMA
Department of Management, Information Systems and Decision Sciences
University of New Mexico, Anderson Schools of Management-GSM 303
Albuquerque, NM 87131-0001
lferrell@mgt.unm.edu
Tracks & Track Chairs
Consumer Behavior
David Ortineau
Professor of Marketing
University of South Florida
College of Business Administration
Marketing Dept., BSN 3403
4202 E. Fowler Ave.
Tampa, FL 33620-5500
DOrtinau@coba.usf.edu o(813) 974-6236
Ethics & Corporate Social Responsibility
John Fraedrich
Jannetides Professor of Business Ethics
Southern Illinois University
Department of Management & Marketing
Carbondale, IL 62901
fraedric@cba.siu.edu o(618) 453-7786
Global Marketing
G. Tomas M. Hult
Professor, Marketing & International Business
Michigan State University
Brian Chabowski
Doctoral Candidate
Michigan State University
The Eli Broad Graduate School of Management
7 Eppley Center, East Lansing, MI 48824-1121, USA
chabowski@bus.msu.edu o (517)-353-4336
Integrated Marketing Communication
Al Bush
Professor of Marketing
The University of Memphis
Fogelman College of Business
Dept. of Mkt. & Supply Chain Mgt-FEC 147
Memphis, TN 38152
alan.bush@memphis.edu o(901) 678-2437
Tori Bush
Associate Professor of Marketing
The University of Mississippi
School of Business Administration
Holman 370
University, MS 38677
vbush@bus.olemiss.edu o(662) 915-7742
Marketing Education
William Pride
Professor of Marketing
Texas A&M University
Mays Business School
Department of Marketing
College Station, TX 77843-4112
w-pride@tamu.edu o(979) 845-5857
Marketing Management and Strategy
David Kurtz
Distinguished Professor
R. A. & Vivian Young Chair, University Professor
Marketing & Logistics
University of Arkansas
Sam M. Walton College of Business
WCOB314
Fayetteville, AR 72701
DKURTZ@walton.uark.edu o (479) 575-6035
Marketing Research
Christopher D. Hopkins
Assistant Professor of Marketing
Department of Marketing
College of Business and Behavioral Science
233 Sirrine Hall; Box 341325
Clemson, SC 29634-1325
chopkin@clemson.edu. 864.656.3952
Retailing
Jill Attaway
Professor of Marketing
Illinois State University
College of Business-Dept. of Marketing
Campus Box 5590Normal, IL 61790-5590
jsattaw@ilstu.edu o(309) 438-2935
Mitch Griffin
Associate Professor of Marketing
Bradley University
Foster College of Business
405 Baker Hall
Peoria, Illinois 61625
mg@bradley.edu o(309) 677 – 2287
Sales Management
Joe Hair
Professor of Marketing
Kennesaw State University
Department of Marketing
Coles College of Business
Kennesaw, GA 30144
jhair3@kennesaw.edu
Services Marketing
Steve Skinner
Rosenthal Endowed Professor of Marketing
University of Kentucky
437B Gatton College of Bus. and Econ. Bldg.
Lexington, KY 40506
mkt210@uky.edu o (859) 257-1543
Sports & Event Marketing
Chuck Tomkovick
Professor of Marketing
University of Wisconsin-Eau Claire
Management And Marketing
Schneider 431
Eau Claire, WI 54702
tomkovcl@uwec.edu o(715) 836-2529
Technology in Marketing
Michael Messina
Associate Professor of Marketing
Gannon University
Dahlkemper School of Business Administration
Erie, PA. 16541
Messina@Gannon.edu o814-871-5755
Doctoral Student Track
Gerald Albaum
Research Professor
University of New Mexico
Anderson Schools of Management
1 University of New Mexico
Albuquerque, NM 87131-0001
albaum@mgt.unm.edu o(505) 277-2437
Guidelines for Competitive Papers
Authors should email one copy of their complete manuscript in a MS Word document to the appropriate track chair (or if preferred, send five copies of the manuscript via snail mail). SUBMISSION DEADLINE: October 23, 2006.
Papers should not exceed 12 double-spaced, word-processed pages including references, tables, and figures.
Each paper is to have a title page with the author’s name, affiliation, address, e-mail, telephone, and FAX numbers. The preferred method of author contact will be through e-mail. Multiple authorship should indicate the contact person. Authors should avoid revealing their identities in the body of the paper.
The title of the paper should appear on the first page of the manuscript, followed by a 100-word abstract, single-spaced. The remainder of the paper should be double-spaced and should adhere to the reference style used by the Journal of Marketing.
Submit your work to only one track. If you are unsure of which track, send your paper to Dr. Linda Ferrell, Conference program chair (see contact information).
Papers must not have been published or accepted for publication elsewhere or be currently under any other review. A statement to this effect should appear in the cover letter or transmittal e-mail.
If submitting by snail mail, a self-addressed, stamped post card must be submitted with each paper or proposal. This card is for confirmation of receipt of the submission.
For all accepted papers, at least one author must pre-register and attend the 2007 conference to present the paper. Pre-registrations are expected at the time of submission of the paper to the Proceedings Editor.
Authors of accepted papers must agree to submit the revised papers by email attachment to the editor of the Proceedings. Proceedings Deadline is December 1, 2006.
To volunteer as a paper reviewer, discussant or session chair, please contact the appropriate track chair.
WORKSHOPS AND SPECIAL SESSIONS
Workshops and special session proposals focusing on new developments in marketing with participation of practitioners are requested. To propose an idea for a workshop, special session or other practitioner participation, please submit a one-page proposal to Dr. Linda Ferrell, conference program chair (see contact information below). DEADLINE: October 23, 2006.
GRADUATE STUDENT RESEARCH TRACK
A special track designed for graduate student manuscripts is offered. All topics are welcome. Competitive scholarships for up to $100 are available to full-time graduate student presenters. Submit your paper to TBA (contact information on reverse side). DEADLINE: October 23, 2006.
AWARDS
Track and overall conference awards will be announced at the conference. The best papers will be given special publication consideration in one of our two MMA publications, in the Marketing Management Journal and Journal for Advancement of Marketing Education.
DIRECT ALL QUESTIONS ABOUT THE CONFERENCE PROGRAM TO:
Dr. Linda Ferrell, Associate Professor of Marketing, Creative Enterprise Scholar,
Department of Management, Information Systems and Decision Sciences –
University of New Mexico, Anderson Schools of Management-GSM 303
Department of Marketing, Information Systems and Decision Sciences
Albuquerque, NM 87131-0001
lferrell@mgt.unm.edu
(505) 277-7056
Conference Updates: