Academic Organizations
Introduction
What professional groups do we belong to? The results of the most recent ELMAR survey are in.
: : : Posting
The results of our most recent methodologically unsound ELMAR survey are in. Despite the lack of soundness, and a modest sample size of 126 (a whopping 2.5% response rate), I can at least say that the results were useful in allowing me to update the page on Academic Marketing Organizations at as individuals took the time to identify groups that had been left off the survey. The percentage of the sample who claimed to belong to each organization is
- ÂÜÀòÉç¹ÙÍø, 25%
- Academy of Marketing Science, 13%
- Association for Consumer Research, 12%
- European Academy of Marketing, 6%
- Society for Marketing Advances, 6%
- INFORMS, 5%
- Academy of International Business, 5%
- Australian and New Zealand Marketing Academy, 4%
- American Academy of Advertising, 4%
- Society for Consumer Psychology, 4%
- Chartered Institute of Marketing, 2%
- Academy of Marketing, 1%
- Industrial Marketing and Purchasing Group, 1%
- Marketing Educators’ Association, 1%
- Marketing Management Association, 1%
- Direct Marketing Educational Foundation,1%
- Various Others, 13%
Two results stand out for me. I had always guessed that about half of ELMAR subscribers were ÂÜÀòÉç¹ÙÍø members. Apparently not so. It is more like a quarter.
Secondly, I left off the Academy of International Business from the list because I didn’t think many ELMAR subscribers would belong to it. A half dozen folks added a comment that it should have been included. I stand corrected. It is now clear to me that Marketing owns IB! That is how it should be, in my opinion.
— ch